London-based startup Gravity Sketch has raised $3.7 million in funding, TechCrunch reports.

In a recent seed round, the company founded by Oluwaseyi Sosanya, Daniela Paredes, and Daniel Thomas received funding from Kindred Capital with participation from Point Nine Capital and previous investor Forward Partners.

In addition, the startup previously received grant funding from InnovationRCA and the James Dyson Foundation., which brings the total amount raised by the company to $5.4 million.

“Collaboration is increasingly important as time frames are shortened and consumers request products sooner, with more features, and produced more sustainably,” said Oluwaseyi Sosanya, CEO, according to TechCrunch. “There is also a surge in multinational companies growing globally distributed design and engineering teams, who need to stay connected in order to deliver with the same accuracy they once did being in the same location.”

Founded in 2014, Gravity Sketch is a 3D design platform that utilizes virtual reality technology to help teams collaborate, communicate, and review with one another in a unique way. The company offers features like Co-Creation, which allows multiple users, from different locations across the globe, to create, collaborate on, and review the same 3D design in real-time.

In business, there is current pressure to deliver design ideas with greater quality; therefore, Sketch intends to use the capital to scale up the platform.

With VR we can leverage the fact that everyone thinks in 3D and offer a solution that sidesteps the 2D visualization step which is present in every design process, so users can think in 3D and create in 3D,” said Sosanya. “It’s sort of like a Zoom meeting in 3D, helping everyone understand the yet to be materialized product from their own vantage point.”