Facebook is willing to go to great lengths to cancel out the competition!
As previously reported by AfroTech, the social media company is now operating under the name Meta, and has announced that it will pay artists and creators as much as $50,000 each time they use its new Clubhouse-like feature, Insider reports.
Per two people “with direct knowledge of the outreach,” production companies that are working with Facebook have offered musicians and social media influencers close to tens of thousands of dollars in Facebook Live Audio Room deals.
Creators are required to host four to six sessions for at least 30 minutes in duration for the Facebook offering of $10,000 and $50,000 per live session.
This isn’t Facebook’s first rodeo at attempting to lure in creators through programs that are similar to rival social media platforms. Currently, for the month of November, Instagram is offering creators a maximum bonus of $35,000 if their Reels are able to reach 58 million views in one month.
The initiative is a part of Facebook’s commitment to pay creators $1 billion by 2022 for content that is shared to both Instagram and Facebook.
“This investment will include new bonus programs that pay eligible creators for hitting certain milestones when they use our creative and monetization tools,” said the Meta website. “We’ll also provide seed funding for creators to produce their content.”
In addition to Facebook — LinkedIn, Snapchat, TikTok, Twitter and YouTube all have their own programs that are designed to pay creators for the content that they create. At this time, the $50,000 payout is higher than most of the monetary offerings by rivalry platforms.
“The goal here is to help as many emerging creators as possible earn, and for the long term,” a Meta spokesperson previously told Insider about Bonuses for Reels. “In general, we’re working towards personalized bonuses, where the bonus amount and number of plays allows for the creator to earn meaningfully in a way that is attainable and transparent.”
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