Love Renaissance (LVRN) is home to some of today’s hottest R&B acts and they may just continue to get better with time thanks to this latest investment from MUSIC — the first-ever diversified investment company focused exclusively on music and music-adjacent businesses.
Onward & Upward
According to a press release, the investment — which Bloomberg reports is worth more than $25 million — will provide capital geared toward growth for LVRN.
“At MUSIC, we invest with a people first mindset,” said MUSIC co-founder and CEO Matt Pincus. “Junia, Justice, Tunde, Sean, and Carlon – along with Amber Grimes and the rest of the LVRN team, are among the finest executives in the music business. They have built a leading platform and culture at a time when independents are going to play an increasingly crucial role in breaking new artists. LVRN has limitless potential here in the U.S., and around the world. We are grateful for the opportunity to go on their journey with them.”
Tunde Balogun, President of LVRN, also made a statement: “Matt is not simply an investor, but an entrepreneur through and through. Before founding MUSIC, he built his own independent music publishing company SONGS into one of the most successful and respected operations in our business. His hard-earned expertise make him a very valuable resource for LVRN and we are so fortunate to have him play a role in our continued expansion. This infusion of capital will empower us to continue to expand our operations globally and support local Black-founded businesses as we do so.”
The Journey
In 2012, LVRN was birthed by the five founding members while they were still students at Georgia State University.
Since then, they have been the driving force behind the careers of some of R&B’s biggest breakout acts including Summer Walker, 6lack, Shelley (fka DRAM), Kitty Ca$h, and more.
Today, the founders continue to expand their Atlanta imprint within the Castleberry Hill neighborhood. From purchasing a building in the area to building out new state-of-the-art facilities, the LVRN takeover is still underway.
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A Renaissance... For Real
Aside from building up the careers of today’s hottest stars, LVRN is also placing its stake in radio through its very own weekly SiriusXM show committed to introducing new talent to its fan base.
Additionally, their publishing partnership with Warner Chappell began in early 2021 and expands upon the label’s origin story — to cater to the development of artists.
“We are now committing the same focus and approach with publishing to develop the best songwriters, producers, and artists,” said Balogun at the time, according to Billboard.
With its latest funding, LVRN aims to “expand benefits and programs for its employees and continue to expand around the world, with a key focus in the U.K. and West Africa.”
