Hip-Hop icon Lil’ Kim is looking to make a dent in the cannabis industry with the launch of her own brand.
Forbes reports Lil’ Kim will be debuting “Aphrodisiac” in conjunction with Superbad Inc. at the beginning of next year. Although the launch will begin in California, the brand plans to expand to multiple states including Lil’ Kim’s home state of New York. The partnership will also include CampNova, an online cannabis distribution platform housed in Northern California.
The rapper’s interest in Superbad Inc. stemmed from the brand’s mission statement of being driven by “technology, artistry, and innovation,” the official website says. And according to Carlos Dew, Superbad Inc. founder, the cannabis brand will be tailored to the rapper’s favorite genetics and strains, and over the last two years, Lil’ Kim has adopted a hands-on approach to ensure her spirit carries over to her brand.
“I’m a hustler by nature, right? I’m from Brooklyn, so we hustle. I equate the game all the time to how I came up in the streets. It’s different, but it’s not, it’s the same. I’ve always been the type of person who will try it out. I test my product. I tested this and I was like ‘Oh yeah, this is that gas,” Lil’ Kim says in a Forbes interview.
Unique from other cannabis brands, the Brooklyn native will be tapping into her fashion bag creating a cross-over into the intersections of lifestyle and collectibles.
The rapper now joins other celebrities who are venturing into the cannabis market like La La Anthony, Soulja Boy and Method Man — just to name few. However, Lil’ Kim says her fans specifically are in for a special treat with her brand.
“I can tell you this much,” she said. “Whoever’s a Lil’ Kim fan, they’re going to be extremely happy. Extremely happy.”