Giannis Antetokounmpo is expanding his portfolio with a new investment tied to sports.

Sportico reports the Milwaukee Bucks superstar is an investor in ScorePlay, an artificial intelligence-powered sports media management platform launched by Victorien Tixier (CEO) and Xavier Green (CTO) in 2021. Its solutions streamline sports organizations’ essential digital workflows by automating the management of photos and short video clips, its website mentions.

Features among all its tiers include:

  • Automated ingestion of photos and short videos
  • Unlimitied AI tagging
  • Usage analytics

“The idea is to maximize the distribution, both on your own social channel, but also distributing the content to your athletes, who are your best storytellers,” Tixier told CNBC.

ScorePlay had already attracted the attention of Kevin Durant and Rich Kleiman’s 35V family office, as well as Eli Manning, notes the outlet. Most recently, it has closed a $13 million Series A round led by Harry Stebbings’ 20VC, which prioritizes early-stage startups. Antetokounmpo is also listed as an investor, which aligns with his foray into the venture capital space and the inception of his VC firm, Build Your Legacy Ventures (BYL). The firm focuses on sports and entertainment, as AFROTECH™ previously reported.

Also among investors are former Formula 1 champion Nico Rosberg, soccer legend and former captain of the U.S. women’s national team Alex Morgan, F1 world champion Nico Rosberg, and UFC heavyweight Ciryl Gane. Reddit co-founder Alexis Ohanian’s Seven Seven Six VC firm invested as well, and he admits to being an avid user of ScorePlay as part owner of NWSL soccer and TGL golf teams as well as owner of track league Athlos.

“So many people ask how we’ve been able to have so much success in emerging sports across so many different leagues, and ScorePlay is the heart of one of the reasons why,” Ohanian told CNBC. “The last two years, they’ve just continued to execute above expectations, and ScorePlay has just done such a heck of a job growing here in the States. I’ve been very happy to keep putting now millions of dollars at work every single round since.”