Drake is taking his talents to the amusement park industry in his latest investment said to be worth millions.
Bringing Back Luna Luna
Drake has officially announced plans to help revive Luna Luna, a “long-lost art carnival.”
According to the New York Times, Drake’s DreamCrew company, the venture that was launched alongside co-founder and friend Adel “Future the Prince” Nur back in 2017, is one of the majority owners behind the upcoming project. The overall investment is said to be near $100 million.
“When I first heard about Luna Luna, I was blown away. It’s such a unique and special way to experience art,” said Drake in an official statement of the news. “This is a big idea and opportunity that centers around what we love most: bringing people together.”
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What Is Luna Luna?
The famous amusement park opened its doors in 1987 and was brought forth by Viennese artist André Heller in Hamburg, Germany.
It featured work from renowned artists like Jean-Michel Basquiat, Salvador Dali, Keith Haring, and more. Basquiat was even responsible for helping to design a Ferris wheel for the original exhibit.
Briefly, after it opened, the park closed.
Documenting The Process
Now, in addition to a tour of the experience for fans, there will be a documentary of the revitalization process of bringing Luna Luna back to life. Up until this moment, the amusement park has been tucked away for decades.
“It’s an undeniable project,” said Anthony Gonzales, the new chief executive of Luna Luna and a partner in Drake’s DreamCrew, the rapper’s all-purpose business and management network. “I think we’re actually built better than any other resource to make this a reality. We exist in live events, we exist in culture, we understand the art world and being artist-friendly.”