It may be safe to say that the prayer for “times like this, to rhyme like this” has become a reality for Meek Mill as he announced his new deal with William Morris Endeavor (WME).
A New Era
According to Variety, the “Dreams and Nightmares” rapper formed a strategic partnership with WME to focus on emerging cultural leaders.
The cultural component of the partnership, Culture Currency, is “designed to expand Meek’s business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space,” per the official announcement.
Meek Mill (@MeekMill)🤝 WME
Meek Mill and WME have formed a strategic partnership, focusing on the next wave of cultural leaders.
— WME (@WME) August 11, 2022
In addition to this partnership, Meek Mill will be represented by the company in all areas of his career. The two will work to identify talent that will benefit WME’s global reach.
“The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers. I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity,” Meek explained. “As an entertainer, I see us as part of the first generation that truly has influence and connections spread throughout social justice, music, sports, the movie industry, politics, business, and the tech world. Taking advantage of this opportunity will allow us to give others the same chance to catch their dreams. Thank you WME for opening the door to build this bridge.”
The Roc Nation Exit
In July 2022, AfroTech reported Meek Mill’s decision to leave Roc Nation. In the exit, he described it as an opportunity to handle his own business and take risks. The rapper clarified that it was not due to personal issues with rap legend Jay Z.
All I seen today was meek and roc part ways …I’m personally handling my own business so I can take risk and grow ..we came to that agreement together..I have a label deal with roc for my artist and I got reform super tied with them and many other investments wit jigga https://t.co/y36jgmBQJz
— MeekMill (@MeekMill) July 11, 2022
There has been no information about how his new partnership with WME will affect his current artists signed to Dreamchasers and the label deal still intact with Roc for said artists.