J. Cole Joins Timbaland's Soon-To-Be-Launched Online Music Marketplace For Beats And Sounds
Photo Credit: Michael Hickey

J. Cole Joins Timbaland's Soon-To-Be-Launched Online Music Marketplace For Beats And Sounds

J. Cole is the latest music superstar to join mega-producer Timbaland’s soon-to-be-launched online marketplace for beats and sounds.

The “Off-Season” rapper is now amongst the ranks of people like Mike Will Made It, Mike Dean, Scott Storch, Rance Dopson and many other big-name music creators who will be selling their beats as part of their participation in Beatclub — a hub for beats and loops where licensing and terms are negotiated.

“We are proud to have J. Cole join Beatclub. He has made a massive impact on many music creators through his work not only as an artist, but also as a songwriter, producer, beat maker and label executive (Dreamville),” Timbaland shared in a statement. “Having Cole partner with Beatclub to sell his beats as a producer on our platform opens the doors to millions of other creators looking to do business this way. We look forward to working with J. Cole, Ib, and the rest of the Dreamville team to ensure that they can build another revenue stream while also helping them continue their legacy in the music creation space.”

Cole’s alignment with Beatclub was teased on Instagram following the release of his newest No. 1 album and music video for one of the album’s tracks.


View this post on Instagram


A post shared by Beatclub™ (@beatclub)

According to a report from Variety, Timbaland’s new platform will allow its creators to keep 100% of their music rights and revenue, create their own terms for rates and retain their publishing splits and royalties without taking any additional income from users.

The outlet also shares that Beatclub’s principals include co-founders and co-CEOs Timbaland and Gary Marella; co-founder/producer Federico Vindver; CMO Dev Tejwani; CTO Eric Czar; Daniel Glogower — head of business development; and Brian Berger — SVP of A&R.

In speaking with Flaunt Magazine last month, Timbaland spoke on expectations for his platform and the new concept it will introduce to the music industry.

“Beatclub wants to make it easy for you to make your own music,” he said. “We’re going to be the creative hub of the music industry.”

The platform — which is currently an invite-only creator club in beta testing — will feature a curated catalog of the “freshest beats, demos, loops and sound packs,” Flaunt Magazine reports.

Additionally, Beatclub recently teamed up with live marketplace StockX to host an exclusive charity auction for Girls Make Beats — a non-profit organization that uplifts young women who aspire to be music producers, DJs and audio engineers.

“Beatclub wants to support more women in the creative space and Girls Make Beats is playing an important role as a creative support center for girls considering a career in music production,” Timbaland shares.

Beatclub is expected to launch sometime this summer. Stay tuned for more details.