What do Beyoncé, Zendaya, and Khaby Lame all have in common? Recently, they were deemed as social media’s top Black influencers.

According to a new report from Nielsen, the trio was among a group of ten individuals listed at a high ranking based on the dollar value of their social platforms.

The influence of Lame, for example, can be seen in his hot streak of partnerships. With being the most-followed TikToker in the world, the content creator has landed deals and collaborations with the likes of Meta, Pepsi, Hugo Boss, Binance, and more, as previously reported by AfroTech.

Big-name companies have been keeping a lookout for Black influencers to join forces for their campaigns to grow their brands, and it shows in the numbers. The report estimates that “Black adults were 71% more likely to buy products endorsed by influencers on social media, along with improvement in brand recall, brand affinity, and purchase intent.”

“In the first half of 2022 alone, more than 6,000 advertisers invested over $1.2 billion to reach Black and African American consumers via traditional media including television, magazines and radio. More than half of Black viewers are more likely to buy from brands that feature someone from their identity group in ads,” said Stacie de Armas, SVP Diverse Insights and Initiatives at Nielsen, according to information shared with AfroTech. “Enlisting Black influencers as part of campaigns is one way that media and marketers can ensure that Black voices are included at every stage of the marketing funnel.”

Take a look at Nielsen’s full list of top Black social media influencers below:

1. Zendaya, Instagram

Followers: 156.0 million

Average social media value: $3,262,216

2. Khaby Lame, TikTok


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A post shared by Khaby Lame (@khaby00)

Followers: 151.6 million

Average social media value: $1,453,763

3. Beyoncé, Instagram

Followers: 281 million

Average social media value: $1,182,297

4. Cardi B, Instagram

Followers: 143 million

Average social media value: $1,028,205

5. Travis Scott, Instagram

Followers: 46.8 million

Average social media value: $997,721

6. Drake, Instagram

Followers: 124 million

Average social media value: $661,018

7. LeBron James, Instagram

Followers: 136 million

Average social media value: $548,466

8. Dwayne Johnson, Instagram

Followers: 346 million

Average social media value: $501,490

9. Romeo Santos, YouTube

Followers: 19.9 million

Average social media value: $436,429

10. Will Smith, Instagram

Followers: 63 million

Average social media value: $249,062