Toni Braxton’s beauty enterprise has received support to foster continued growth.

According to a press release, the Grammy Award-winning singer will join forces with Accelerate360 to propel the expansion of TMB Beauty’s brain children which include vegan skincare line Nude Sugar, debut fragrance BREATHE, and onboarding beauty lines.

Statement From Toni Braxton

“Since launching Nude Sugar in 2021, our brands have delivered spa luxury to all types of women within the comfort of their homes,” said Braxton, according to a press release. “Partnering with Accelerate360 helps us expand our existing retail partnerships while introducing online sales to our community, allowing us to scale our business and focus on future product innovation and growth.”

How The Partnership Will Further TMB Beauty

TMB Beauty will have access to distinct marketing and content opportunities thanks to Accelerate360’s omnichannel fulfillment and third-party logistics (3PL) solutions. After success at Ulta Beauty and HSN, the company plans to support its growing supply chain needs.

Under the agreement, Accelerate360 will be responsible for TMB Beauty’s Ulta distribution and to provide 3PL and retail fulfillment services with other national and regional chains, according to Yahoo! Finance. In addition, TMB Beauty will access Iris360 which is an proprietary advanced order management system to ensure TMB Beauty’s growth goals will be met.

“We’re passionate about providing differentiated brands like TMB Beauty turnkey-growth solutions through our supply chain technology, including our national distribution and warehousing infrastructure and our eCommerce marketplaces,” said Accelerate360 Chief Business Officer and President of Distribution & Logistics Trey Holder, according to a press release. “The agility we’re providing Toni and her team allows them to continue to build loyalty with their shoppers, both in store and online, while expanding their business.”