Once Beyoncé dropped her sixth studio album in 2016, “lemonade” was one of the biggest buzzwords of the year. While the project’s title served as a metaphor, the music legend has now invested in the drink itself — sort of.
Beyoncé has made an investment in Lemon Perfect — a hydrating flavored lemon water brand — Forbes reports.
The outlet shares that Queen Bey was one of the “significant” participants in the Atlanta-based company’s $31 million Series A funding round on April 28.
“We are honored and humbled that Beyoncé has become a part of the Lemon Perfect family,” founder and CEO Yanni Hufnagel said. “She is a worldwide icon whose talent, character, and positivity are unsurpassed. Her investment and the energy it sparks will accelerate Lemon Perfect’s rise toward its goal of becoming the number one brand in the multibillion-dollar enhanced water category by market share.”
Fellow investors included Beechwood Capital, Goat Rodeo Capital, Melitas Ventures, NNS Capital, and Trousdale Ventures. With the new funding, Lemon Perfect’s value currently stands at over $100 million.
Why Beyoncé Invested In Lemon Perfect
“I don’t typically enjoy drinks without added sugar, but Lemon Perfect is delicious,” she said, according to Forbes. “It was an easy decision to invest in something that not only tastes great and is healthy, but also, and most importantly, allows choosing a healthier lifestyle to be affordable and accessible to everyone.”
Beyoncé's Prior Investment
Just last week, it was announced that Beyoncé and Rihanna were reportedly investors in Destree.
As previously detailed by AfroTech, the two were said to be investors in the French ready-to-wear and accessories brand’s Series A funding round — led by Sequoia Capital China. Among the icons were also Jessica Alba, Reese Witherspoon, Gisele Bündchen, and more.
“Destree tells the story of a colorful and singular passion, of a Parisian yet different style, drawing its beauty from the visual dissonances it evokes and which it translates through a graphic and structured aesthetic,” reads the site.