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Viola Brands

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Allen Iverson Brings His 'Iverson '01' Cannabis Strain To Pennsylvania In Partnership With Black-Owned Viola Brands

Former NBA player Allen Iverson plans to disrupt the cannabis industry in Pennsylvania.

Samantha Dorisca

Aug 28, 2023

Al Harrington's Viola Now Offers Edibles, And His Grandma Is The Reason Behind It

The emergence of the holiday season usually means an array of parties, an abundance of shopping, and a lot of seasonal foods and drinks. And when it comes to food, some venture out and try new recipes. However, many people stick to their parents’ and grandparents’ tried-and-true culinary dishes. While the consistency of grandma’s sweet potato pie and deeply brewed sweet tea never misses, former NBA star Al Harrington is putting quite the unique spin on some of his favorites from his grandma that he believes will not disappoint. Harrington enjoyed a long and successful career in the NBA, spending 18 seasons with seven teams. During his time, he averaged 13.5 points and 5.6 rebounds per game. As he approached the final years of his basketball career, Harrington entered an industry many may not have thought of for him. However, inspiration from a loved one sparked his entrepreneurial pursuits. Harrington had a close relationship with his grandmother Viola. She had long suffered from...

Josh Rodgers

Dec 8, 2022

Al Harrington Talks Being A Brand Advisor And Equity Holder In Cannabis Company Pilgrim Soul

Al Harrington and the cannabis industry are starting to go hand in hand. Cannabis brand Pilgrim Soul has closed a $2 million seed round, Benzinga reports. Participating investors include Merida Capital Holdings, Bee House, Skip-Hop founder Michal Diament, and other notable tech entrepreneurs. More brand advisors and equity holders include Soothe founder Merlin Kauffman, former Sperry & Club Monaco CMO Ann Watson, and Viola Brands founder Al Harrington. “Like Skip Hop, the company I founded that brought product innovation to baby gear, I invest in companies and people that see around corners and help to redefine industries,” Diament said, according to Benzinga. “Shawn Gold [founder and CEO of Pilgrim Soul] has a keen eye for culture and a long history of assembling amazing teams that build breakthrough products.” Harrington joined the investment round due to Pilgrim Soul’s efforts to support marginalized communities. “Like Viola, Pilgrim Soul is a purpose-driven brand. For them, it’s...

Samantha Dorisca

Jan 19, 2022