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Melissa Butler's The Lip Bar Becomes The Largest Black-Owned Makeup Company In Target

For those who take to the beauty section during their Target runs, there’s some Black history made within the aisles.

Feb 14, 2023

'You Gotta Applaud Them' — 'Shark Tank's' Mr. Wonderful Admits The Lip Bar Has Every Right To Rub Its Success In His Face After Once Rejecting It

Everyone has that one that got away, whether it’s been a job, a relationship — you name it. However, for “Shark Tank’s” Kevin O’Leary, also known as “Mr. Wonderful,” it was The Lip Bar, a cosmetics company — “founded and owned by women of color” — to bring more inclusivity to the beauty industry. “I’m determined to change the way people think about beauty and their experiences with beauty,” CEO Melissa Butler told AfroTech in a previous interview. “More than anything, I’m just determined to increase the self-esteem of women everywhere.” On her route to determination, Butler and her partner appeared on “Shark Tank” in 2015 and faced rejection.    

May 17, 2022

MassMutual Great Lakes, First Independence Bank Announce Partnership To Close Racial Wealth Gap

MassMutual is linking up with Michigan’s only Black-owned bank to work toward closing the racial wealth gap! According to the news release , First Independence Bank (FIB) is the only Black-owned bank in Michigan and through the new strategic alliance with MassMutual Great Lakes (MMGL), they’ve committed to helping the underserved reshape how they view money. “At MassMutual Great Lakes, we believe every individual, small business owner, and corporation deserves the right to financial services and strategies designed to create stability,” said MassMutual Great Lakes Manuel Amezcua in an official news release. “Our commitment is to develop meaningful relationships that reshape the financial well-being and success of a diverse group of individuals and institutions in the communities we serve.” Since its launch in 1970, FIB has served the dreams and financial needs of Black Americans and is one of only 155 minority depository institutions, according to Black Enterprise, in the nation and...

May 18, 2021

These Black Women CEOs Shook the Table in 2020

Time and time again Black women have proven that they know how to get things done — even during a year like 2020. With diversity and inclusion at the forefront, it’s been amazing to see all of the boss women she-eos who are changing the narratives when it comes to ownership. Forbes reports that over 50 percent of women-owned businesses are led by women of color. Yet, those same women have the odds stacked against them. Despite the lack of resources, and other setbacks these Black women CEOs have shown that they are a force to be reckoned with not only this year but beyond. Check out some of our favorite Black women CEOs who shook the table in 2020 below: Melissa Butler Photo Credit: melissarbutler.com After becoming frustrated with unrealistic standards of beauty defined by the industry, Melissa Butler decided to create her own vegan and cruelty-free beauty brand, The Lip Bar, to combat the issue of diversity within the beauty industry. Butler and her empire are a reminder that the...

Dec 31, 2020

The Lip Bar CEO Melissa Butler Built Her Brand to Change the Beauty Industry's Standards For Women

The issue of diversity in the beauty industry has been a long-standing debate, especially when Black women are excluded from the conversation. Beauty standards according to the media have contributed to the stigma of racial bias that still exists today, which is what motivated entrepreneur Melissa Butler to create an inclusive brand where women of all shades are represented. Frustrated with the unrealistic standards of beauty defined by the industry, Butler created The Lip Bar — a vegan and cruelty-free beauty brand helping to remind the beauty world and its consumers that everyone is beautiful.   View this post on Instagram   A post shared by The Lip Bar (@thelipbar) “I’m determined to change the way people think about beauty and their experiences with beauty,” she said. “More than anything, I’m just determined to increase the self-esteem of women everywhere.” Butler originally started out as a licensed stock broker on Wall Street before quitting her job and committing to her brand...

Nov 18, 2020

4 Black-Owned Startups That Turned 'Shark Tank' Rejection into Triumph

Since airing its first episode in 2009, the hit ABC show, “Shark Tank” has featured hundreds of founders and invested millions in their startups. According to The Hustle , after wrapping up its 10th season Shark Tank heard 895 pitches and invested $143.8 million in startups that convinced judges and secured funding deals. However, not all startups who appeared on the show secured investment deals, some were rejected and walked away without any funding. Although rejected by the show’s investors, some founders still refused to lose and in true bounce back fashion had massive success after the show’s denial. Here is a list of Black startups that turned “Shark Tank” rejection into triumph. Hammer and Nails View this post on Instagram A post shared by Hammer & Nails Grooming Shop for Guys (@hammerandnailsgrooming) Hammer and Nails is a man cave grooming utopia for men. A place where men can get hair, feet, hand, and shaving needs. Founder Michael Elliot, writer of box office hits “Brown...

Feb 14, 2020

AfroTech Partners With Hilton to Host Women in Leadership Dinner

On November 8th during AfroTech in Oakland, Black women techies, entrepreneurs and CEOs gathered together at Scott’s Seafood Pavilion in Jack London Square for the conference’s first annual Women in Leadership Dinner, presented in partnership with Hilton. The event,  co-hosted by Morgan DeBaun, CEO and founder of Blavity, Inc., and Andréa Richardson, Head of Multicultural Engagement at Hilton, converged more than 70 women in tech for an inspirational evening of connection, camaraderie and well-deserved commendation. Over an intimate dinner setting, DeBaun and Richardson spoke about the opportunity for women in tech to continue taking on leadership positions and the importance of extending their network. T he dinner provided attendees the chance to connect and celebrate one another and promote even more advancement for women in the field. AfroTech “Hilton, you have been such a huge support to Blavity for so many years, since the beginning,” DeBaun said in her opening speech. “Thank...

Nov 21, 2019

How one email propelled black-owned beauty brand The Lip Bar into Target stores

In February of this year, black-owned beauty brand The Lip Bar began selling in 43 Target stores in Chicago, Atlanta, Dallas, Houston, NYC and the DMV. With the launch, the brand began selling Target exclusive shades, “Baddie,” a gloss, and “Unimpressed,” a liquid matte finish. Founder Melissa Butler appeared on Shark Tank and was not offered a deal with one of the sharks — but when she sent a blind email to a buyer at Target about how her customers were shopping at the big box retailer for hair products but not beauty, the proper next steps for her company were set into motion. Melissa’s story is an inspiring one — one of individuality, determination and ethically-sound products (all the lip colors are vegan and cruelty-free). So, if you want to wear stunning lipstick shades like Taraji P. Henson, who wore “Drama Queen” and “Savage” at The Oscars, check out our interview with The Lip Bar’s CEO, Melissa Butler , below. AfroTech: How did you end up on the career path you’re currently...

May 17, 2018