In early September 2023, Founder and CEO of The Lip Bar, Inc. Melissa Butler shared that her vegan beauty company launched in over 3,000 CVS stores nationwide — making its drugstore debut.
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“We’re not in 3,000 stores right now combined with all of our retailers so to launch in CVS on an endcap all about ombre lips in 3,000 stores is crazy,” Butler said in a video.
“I need y’all to help show CVS just how powerful The Lip Bar community is,” she added. “Just how amazing our lip products are.”
Being featured in the retail corporation has been an aspiration of Butler’s for years. Now, she’s able to cross the milestone off her list.
“I first pitched them in 2019, so this is a dream come true,” Butler wrote in an Instagram caption. “And to launch with an endcap in 3,000 stores is crazy. Congrats to the entire team for bringing this launch to life.”
“I saw it for the first time on Wednesday and I cried my eyes out,” Butler shared in a post at the time. “I am so proud of where my team and I have taken the business and the beauty industry. Y’all may not know how MAJOR this is. We are the first black owned makeup company to take up this much space. I just love making Black History during Black History Month.”
“We’ve been working on this for so long,” she added. “When you see a lot of the brands with the big space, it’s conglomerates. It’s not like little Black girls from Detroit taking up this much space.”