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Exclusive: How Saweetie’s Social Media Savvy Helped Her Snag Her Own McDonald’s Meal

Saweetie has already been crowned the Hip-Hop content queen and now she’s plotting on the crown for best brand collaboration. After announcing her new out-of-the-box partnership with McDonald’s, on Aug. 9 the “ICY GRL” rapper finally unveiled the culmination of her teaming up with the fast-food chain to introduce “The Saweetie Meal” nationwide. This marks McDonald’s latest celebrity collaboration and its first-ever partnership with a female artist. AfroTech got the opportunity to hang out with Saweetie as she took over a Black woman-owned McDonald’s in Lynwood, CA to celebrate The Saweetie Meal’s release. Photo Courtesy of Stephanie Ogbogu / AfroTech What led Saweetie to this unusual, yet unique meeting of the minds? Three words — social media marketing. While other music artists took advantage of the break that quarantine gave them last year, Saweetie was hard at work pumping out skits and creative videos to keep her fans entertained and their minds off the unknown reality. Even...

Njera Perkins

Aug 10, 2021

How Jayda Cheaves Flipped Her Social Media Following Into Cash Flow To Build A Million-Dollar Empire

Entrepreneur Jayda Cheaves is more than your average social media influencer or the woman who is famous for dating and having a baby with rapper Lil Baby. From launching her own hair business to being an ambassador for brands like Savage x Fenty and Fashion Nova, the mother of one is just one of a few influencers that flipped her social capital into a lucrative cash flow that made her a successful entrepreneur. Who Is Jayda Cheaves? According to an interview with ESSENCE, Jayda Cheaves — better known as “Jayda Wayda” online — detailed all the ways content creation and building her name as a brand has helped her in her upwards journey of entrepreneurship. “Everything you post is marketable,” she says revealing the key to growing a large following online. “You have have to watch what you post and certain things you have to post because it helps your engagement.” This formula for her social media etiquette is what helped garner over 288,000 followers on an Instagram page for her...

Njera Perkins

Jul 30, 2021

10 Facts About Ari Fletcher: One Of Instagram's Top Influencers

When people mention social media influencer Ari Fletcher, they miss the chance to highlight how she’s a multi-million dollar entrepreneur. But the young internet figure has found a way to make the social game a lucrative business to build her own wealth. Contrary to popular belief, Ari Fletcher is more than the mother of rapper G Herbo’s son. She’s also one of a few Black influencers who helped change the social media space so its platforms can help its most popular users generate millions of dollars in revenue. In case you’re not familiar already, get to know Ari Fletcher and her life as a businesswoman with a few fun facts below: Her social media handles are a tribute to her late brother. After her brother passed away in 2013, Fletcher changed all of her social media handles in honor of his name, Kyle Jamison. Including his name on all of her social media profiles is her way of keeping his name alive.   View this post on Instagram   A post shared by KYLESISTER (@therealkylesister)...

Njera Perkins

Apr 30, 2021

Monetizing Your Content on YouTube: A Primer

The most prominent video-sharing application on the Web, YouTube , is the first platform you should consider if you’re looking to create and monetize video content. Collectively, viewers watch over a billion hours of content each day on YouTube. And because of that, advertisers pay competitive rates to air ads on the platform. Content creators like yourself can share a piece of that action and make money. But while it may seem as simple as grabbing a smartphone and selfie stick and shooting a quality video about an interest of yours, making money on YouTube is a bit more involved than that. And generating consistent income from YouTube is a lot more complicated. First, you’ll need to join the YouTube Partner Program. To be eligible for the program, you’ll need to live in specific geographic regions, have a Google AdSense account, and agree to the terms of service. You’ll also have to have at least 1,000 subscribers and 4,000 hours worth of views within the past calendar year. These...


Jan 9, 2021

5 Best Practices for Marketing on Instagram

Instagram is one of the fastest-growing social media platforms out there, and for good reason. With over a billion monthly active users, engaging visual content, and expanded compatibility with mobile phones, it’s no wonder the app is so popular. That’s why brands are leveraging the platform to build awareness and attract customers. The question is, are you using it correctly to maximize success? 5 BEST PRACTICES FOR MARKETING ON INSTAGRAM 1. CONVERT TO A BUSINESS PROFILE By converting your Instagram to a business profile, you’ll be able to run ads on the platform. You’ll also have access to analytics tools such as impressions, reach, profile views, website clicks, call clicks, and email clicks. Plus, you’ll be able to learn the demographics (i.e. gender, age. location, etc.) of your follower base. 2. MAKE THE MOST OF YOUR CAPTIONS Captions help enhance your content and make it more engaging, so make the most of them. There are many ways you can use captions. For example, you can...


Nov 15, 2020

How Black Creators Can Produce Quality Content on Social Media

Are you an entrepreneur or business owner looking to get better engagement on social media? Perhaps you want to drive more attention to your posts and/or increase traffic to your website for sales. We know that social media can play a critical role in bringing more awareness and customers to our business. Yet, the key to creating engaging content on social may surprise you. Images and visuals play an important role and have their place in stopping the scroll. However, the caption or the message is what drives conversations. So, how do you foster these conversations and, thus, create engaging social media content? Here are three proven steps how! #1 Know Your Audience The first step to creating a quality-rich content strategy is to understand the audience you serve. Oftentimes, many entrepreneurs come into business wanting to target everyone . Yet, this approach will leave you frustrated, burnt out, and broke. However, when you’re focused on a specific audience you can better tailor...


Sep 16, 2020

Does Popeyes Prove Marketing & Advertising Is A Harsh Industry For Black Creators?

Back in August, the release of Popeyes’ infamous chicken sandwich caused  mass hysteria across the nation, however, it was their social media presence that had all eyes on the chicken chain. It was one tweet and two words sent to the brand’s competitor that officially won the internet and started what was dubbed as the “chicken war.” … y’all good? — Popeyes (@Popeyes) August 19, 2019 That tweet was sent by Angela Brown , Social Strategist at the Austin, TX based ad agency, GSD&M . It caught the attention of members of Black Twitter who believed in the importance of having black women in marketing. Why you should hire black women for social : You're looking at a group photo of GSDM.. the marketing agency that did the digital strategy for @PopeyesChicken . The girl circled is responsible for the tweet that set the brand on fire with over 3B impressions. — DonYe Taylor (@donyetaylor_) November 6, 2019 GSD&M, who has had the Popeyes...

Stephanie Ogbogu

Mar 5, 2020

5 Easy (And Free!) Platforms To Use For Social Media Marketing

The thought of getting your brand elevated shouldn’t overwhelm you any longer. You already handled the hard part of starting your business, so let these easy-to-use, free social media marketing tools help you take that business to the next level. Even if you’re not trained in marketing or consider yourself on a strict budget, there are tools that can streamline your process so you’re working smarter, not harder. Check out some of the best below: 1. Buffer Buffer will help you manage your social media accounts — across platforms including Twitter, Facebook, Instagram, LinkedIn, Google Plus and Pinterest. You can also analyze the performance of each post and manage multiple accounts (they have paid plans if you want to upgrade the number of accounts you’re managing within the platform). 2. TweetDeck TweetDeck is a classic in the social media marketing world, allowing users to create a custom Twitter experience, manage multiple accounts, create custom searches, track different hashtags...


Sep 24, 2018