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Amazon Will Now Let You Try On Shoes From Home With The Help Of AR Technology

Do you remember getting new shoes for school, and your mom made you walk across the store to see how they looked on your feet? If you answered “yes,” then many of us had a similar childhood. More interesting than that, however, is a new technology that will allow you to take that fashion stroll from the comfort of your home to determine if the shoe you want is the right choice. Amazon announced that shoppers in the United States and Canada will have access to its new Virtual Try-On feature for shoes, which will be available for iPhone users. The company, founded by Jeff Bezos, already allowed its users to participate in the try-before-you-buy program for Amazon Prime members. If a person was interested in specific pieces of clothing, they could use the program to try it on and send it back if it wasn’t a good fit. Building on this program, the augmented reality (AR) technology will allow buyers to try on shoes they like without ever leaving their homes. “Amazon Fashion’s goal is to...

Jun 13, 2022

StockX Lands Damien Hooper-Campbell As First-Ever Chief Impact Officer

The Harvard Business Review and The Wharton School of the University of Pennsylvania have produced studies that show more equitable spaces lead to greater productivity levels. And, while places like StockX already seem to have a healthy set of work already happening led by team members that contribute to an equitable culture, there’s still always room for improvement. On May 10, it was announced that Damien Hooper-Campbell has been appointed as the first-ever Chief Impact Officer at StockX, in an effort to build on the work that’s already been done.

May 10, 2022

Rares Opens Secondary Market Trading To Further Make The Sneaker Market More Inclusive For Investors

The inception of Rares, a fintech startup, came with the purpose of turning sneakerheads from once just collectors to investors. Having a love for kicks himself, former athlete Gerome Sapp took his insight of them being alternative assets and created a platform that gives back to the Black community by providing accessibility to the collectible sneaker space — leading them to build wealth off of being the pioneers of the culture — as previously reported by AfroTech. Now, the social investing platform is creating even more room for sneaker enthusiasts to lock down wins in the market. On April 5, Rares announced the addition of secondary market trading, according to a press release shared with AfroTech. “Secondary trading has always been part of the product roadmap for Rares,” Sapp told AfroTech. “We want to provide use rs an opportunity to trade shares after sneakers IPOs are sold out, increasing the liquidity of the asset. Every day, sneakers continue to appreciate in value year...

Apr 5, 2022

Meet Raymond Jones, A StockX Sneaker Authenticator Who's Ensuring Your Jordans Are Verified

Nike’s Air Jordan 16 Retro “Countdown Pack” sneakers and the adidas Yeezy Boost 350 Pirate Blacks are a few favorite sneakers you can find in this StockX sneaker authenticator’s closet. Raymond Jones is a level two sneaker authenticator at StockX, curator of a marketplace for apparel and accessories. The company is most notable for its sneaker resell program, and the primary aspect of its authentication process is making sure products are authentic. AfroTech previously reported that StockX has a global team of more than 300 authenticators across 11 authentication locations with a 99.95 percent accuracy rate. Photo Credit: Jeff Kowalsky Fashion was a big part of Jones’ upbringing and one of the reasons why he’s always dreamed of becoming a sneaker authenticator. He recalls being in high school and seeing all his peers apply for jobs at Foot Locker and similar stores so they could be the first to get their hands on the latest Jordans. Jones has been working for StockX since last...

Dec 10, 2021