Do you remember getting new shoes for school, and your mom made you walk across the store to see how they looked on your feet? If you answered “yes,” then many of us had a similar childhood. More interesting than that, however, is a new technology that will allow you to take that fashion stroll from the comfort of your home to determine if the shoe you want is the right choice.
Amazon announced that shoppers in the United States and Canada will have access to its new Virtual Try-On feature for shoes, which will be available for iPhone users.
The company, founded by Jeff Bezos, already allowed its users to participate in the try-before-you-buy program for Amazon Prime members. If a person was interested in specific pieces of clothing, they could use the program to try it on and send it back if it wasn’t a good fit.
Building on this program, the augmented reality (AR) technology will allow buyers to try on shoes they like without ever leaving their homes.
“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” Muge Erdirik Dogan, president of Amazon Fashion, said in a statement about the new AR feature.
Can shoe believe it?! 👟
— Amazon (@amazon) June 9, 2022
Using Apple’s iOS system, interested shoe buyers will tap the “Virtual Try-On” button that appears below the image of the shoe. Once the camera is on, individuals will point the camera at their feet, and an AR version of the shoe will appear on their screen, according to Amazon.
Once applied, the technology will allow the user to move around to see how the shoe looks from every angle. Shoe shoppers also have the option to try out all the available shoe colors with the new feature.
“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are,” Dogan added about the AR technology.