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Shonda Rhimes

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A Netflix Deal Worth $400M & Still 'TV's Highest-Paid' Showrunner — But Shonda Rhimes Isn't A 'Girlboss'

Shonda Rhimes has landed on the cover of TIME’s first issue for 2022. View this post on Instagram A post shared by TIME (@time) In the exclusive interview, the creator of such modern classics as “Scandal” and “Bridgerton” talked about the road less traveled that she took to get to Hollywood. Did you know, for example, that she got her start in scriptwriting, where she penned such films as “Introducing Dorothy Dandridge” which starred Halle Berry in the title role? Or, did you know that hers was the pen behind the 2002 cult classic, “Crossroads,” featuring one Britney Jean Spears? Shonda Rhimes pivoted to television in the early 2000s, shortly after the 9/11 attacks — and after she adopted her eldest daughter (who is now in college) without having a co-parent. Her first partnership was with Betsy Beers, and it’s a partnership that continues to this day. But, she said, one of the first things she did was deploy “color-blind” casting, which is how “Grey’s Anatomy” (her second-ever...

Shonda Rhimes Extends Her Multi-Year Netflix Deal To Include Gaming And Virtual Reality Content

Shonda Rhimes and Netflix are doubling down on their business relationship and expanding their scope beyond the TV realm. According to Variety, the two entities — who officially inked their deal back in 2017 — have agreed upon new terms under their extended partnership to exclusively produce, stream and distribute future gaming, virtual reality content, live events and merchandise, in addition to feature films. “When Ted and I decided to break the traditional network TV business model to move Shondaland to Netflix, we were both taking a leap into the unknown,” Rhimes shared in a statement. “Today, Shondaland at Netflix is creatively thriving, profitable as an asset and engaging audiences around the world with stories that fearlessly challenge viewers and keep them highly entertained all at once. Ted, Bela and the entire team at Netflix have been tremendous partners during every step of the process, supporting my creative vision and showing a continued dedication to the innovation...

Njera Perkins

Jul 9, 2021

Peloton Says Yes to Partnership With Shonda Rhimes For Self-Care Classes

If you’ve been wondering whether to purchase a Peloton bike, Shonda Rhimes says yes. After teaming up with Beyoncé for an unprecedented partnership , the exercise equipment company has tapped Rhimes to create “Year of Yes,” an eight-week class collection, reports Forbes. This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form. pic.twitter.com/7aPQf8QmYA — shonda rhimes (@shondarhimes) December 10, 2020 “This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form,” Rhimes tweeted. “I want to end this year strong and start 2021 even stronger. Join me. You don’t...

Niki McGloster

Dec 11, 2020