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Ari Lennox Partners With SheaMoisture To Celebrate Moms And Hair Care For Mother's Day

SheaMoisture is making this Mother’s Day a whole lot sweeter with some help from one of R&B’s most promising stars. This Mother’s Day, SheaMoisture has partnered with singer-songwriter Ari Lennox to kickoff a campaign that aims to celebrate the unique and vital roles that moms and mother-figures play in guiding young Black girls developing hair journeys. The campaign — which is launching in tandem with SheaMoisture’s new Wig & Weave Hair Care collection — highlights the multigenerational tradition of passing on healthy hair regimens and values that empower young Black women to embrace their natural curls and coils. “We are so thrilled to be a part of this campaign with SheaMoisture,” Lennox says. “My mom’s guidance has been so integral throughout my personal hair journey, and she is a source of inspiration within my life. For many women, our mothers and mother figures teach us and guide us in a way that fosters confidence and encourages authenticity. They are the first examples of...

Njera Perkins

May 9, 2021

SheaMoisture Introduces $50K Grant Opportunity For Black Women Creatives

SheaMoisture is extending grace to Black women creatives in honor of Women’s History Month this year with the introduction of the Emerging Visionary Grant — a program dedicated to supporting women who are using their art to make a difference in their communities. The Emerging Visionary Grant — a $50,000 funded opportunity — is meant to amplify the voices of modern Black women and  “empower and nurture the change makers who are creating history while servicing their communities.” The grant program — in partnership with cultural education platform Good Mirrors — is open to Black women artists, filmmakers, writers, and more across other creative areas. The ideal candidate is a creator who’s in the process of building up their influence in their community and has an existing platform filled with work that showcases how they’re uplifting it. Courtesy Photo Applications for the grant program close today, and those interested can apply here. A judging panel comprised of Good Mirrors and...

Njera Perkins

Mar 3, 2021

SheaMoisture Launches $1M Fund and Digital Docuseries Highlighting Stories For and By Black Men

SheaMoisture is standing by its continuous program rollout in support of the Black community with its latest product collection and initiative. The pioneering beauty giant has unveiled a newly-launched multi-platform commitment to Black men, which includes a three-pillar program in the form of a digital content series highlighting their multidimensionality, a national product collection launch, and a $1 million investment program meant to help support their goals. SheaMoisture — which was initially founded with a mission to support and invest in Black women — is now extending its platform to cater to needs specific to Black men and how they’d like to be represented. The brand recognizes that Black men’s complex narratives have yet to be told through their lens, so they decided to launch the #MyStoryMyPower digital docuseries to celebrate their diversity and fullness.   View this post on Instagram   A post shared by SheaMoisture Men (@sheamoisturemen) “#MyStoryMyPower is about Black...

Njera Perkins

Feb 10, 2021

SheaMoisture Launches Revolutionary Campaign to Celebrate the Beauty of Black Women

SheaMoisture is continuing its long-standing commitment to Black women and the beauty community with the launch of a bold new campaign. Today, the pioneering beauty brand unveiled its It Comes Naturally campaign — a new brand initiative intentionally created by a powerhouse team of Black artists and multicultural creative partners that highlights the unapologetic beauty and resilience of Black women. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) The campaign — which coincides with the brand’s community investment program — arrives amid the global social justice movement with a forward-looking outlook on celebrating Black identity. Each of the six Black women artists commissioned for this campaign — including Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega — were recruited to help mold a distinctive and revolutionary campaign to revitalize the stories, legacy, and heritage written by Black women over several...

Njera Perkins

Oct 12, 2020

SheaMoisture Launches $100K Fund to Support Black Women Activists & Social Entrepreneurs

SheaMoisture’s strong commitment to Black women and the community continues as they’ve announced a new advisory council comprised of well-known Black women activists to support the efforts of Black women leaders and social entrepreneurs. According to a press release, the Social Justice Coalition — previously announced in June — was formed in the wake of the international unrest in response to recent police brutality incidents that resulted in the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and others. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) Advisory Council members of the coalition — who were selected based on community recommendations — represent women in the community whose voices are needed in spaces like this. Members of the council include Planned Parenthood President & CEO Alexis McGill Johnson, Until Freedom Co-Founder Tamika D. Mallory, Backstage Capital Founder & Managing Partner Arlan Hamilton, Professor and Author Ilyasah...

Njera Perkins

Sep 1, 2020

SheaMoisture & BROWN GIRL Jane Launch $250K Fund For Black Beauty Brands

It’s widely known that the beauty industry rarely ever caters to Black consumers and business owners, but brands and entrepreneurs across the board are working together to help shape an inclusive future. Beauty giant SheaMoisture, in partnership with BROWN GIRL Jane — a luxury, plant-based wellness collection centering the needs of dynamic women of color — has announced the launch of their joint entrepreneurship program and $250,000 investment fund to support Black-owned independent beauty and wellness brands. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) According to a press release, the #BrownGirlSwap initiative was created in an effort to help Black women founders in the beauty and wellness spaces amplify their brands, receive entrepreneurial mentorship from industry veterans, and be awarded critical funding to uplift their businesses. “Our partnership with BROWN GIRL Jane comes from our shared mission to support and uplift Black-owned businesses,”...

Njera Perkins

Aug 11, 2020

SheaMoisture Provides Five Activists With $20,000 To Support Social Justice Efforts

In the midst of social justice protests around the world, many companies are stepping up to the plate and doing their part in supporting those who are fighting to end police brutality against Black people. One such company is SheaMoisture. According to Black Enterprise, the personal hair and skincare manufacturer announced it will launch its Social Justice Coalition Fund by providing $20,000 to five activists in order to support their social justice efforts. SheaMoisture CEO, Cara Sabin, expressed the fund’s mission in a statement released by the company. “Reinvesting in our own communities has always been our driving force. Now more than ever, it’s imperative for us to commit resources toward driving progress and address the traumas and injustices we face,” said Sabin. She continued, “We are having the hard conversations, while also ensuring that our community knows we are creating a safe space and a platform to drive change. SheaMoisture will continue to amplify the voices of our...

Devin Crudup

Jun 4, 2020