SheaMoisture is making this Mother’s Day a whole lot sweeter with some help from one of R&B’s most promising stars. This Mother’s Day, SheaMoisture has partnered with singer-songwriter Ari Lennox to kickoff a campaign that aims to celebrate the unique and vital roles that moms and mother-figures play in guiding young Black girls developing hair journeys. The campaign — which is launching in tandem with SheaMoisture’s new Wig & Weave Hair Care collection — highlights the multigenerational tradition of passing on healthy hair regimens and values that empower young Black women to embrace their natural curls and coils. “We are so thrilled to be a part of this campaign with SheaMoisture,” Lennox says. “My mom’s guidance has been so integral throughout my personal hair journey, and she is a source of inspiration within my life. For many women, our mothers and mother figures teach us and guide us in a way that fosters confidence and encourages authenticity. They are the first examples of...

SheaMoisture is standing by its continuous program rollout in support of the Black community with its latest product collection and initiative. The pioneering beauty giant has unveiled a newly-launched multi-platform commitment to Black men, which includes a three-pillar program in the form of a digital content series highlighting their multidimensionality, a national product collection launch, and a $1 million investment program meant to help support their goals. SheaMoisture — which was initially founded with a mission to support and invest in Black women — is now extending its platform to cater to needs specific to Black men and how they’d like to be represented. The brand recognizes that Black men’s complex narratives have yet to be told through their lens, so they decided to launch the #MyStoryMyPower digital docuseries to celebrate their diversity and fullness.   View this post on Instagram   A post shared by SheaMoisture Men (@sheamoisturemen) “#MyStoryMyPower is about Black...

SheaMoisture’s strong commitment to Black women and the community continues as they’ve announced a new advisory council comprised of well-known Black women activists to support the efforts of Black women leaders and social entrepreneurs. According to a press release, the Social Justice Coalition — previously announced in June — was formed in the wake of the international unrest in response to recent police brutality incidents that resulted in the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and others. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) Advisory Council members of the coalition — who were selected based on community recommendations — represent women in the community whose voices are needed in spaces like this. Members of the council include Planned Parenthood President & CEO Alexis McGill Johnson, Until Freedom Co-Founder Tamika D. Mallory, Backstage Capital Founder & Managing Partner Arlan Hamilton, Professor and Author Ilyasah...

In the midst of social justice protests around the world, many companies are stepping up to the plate and doing their part in supporting those who are fighting to end police brutality against Black people. One such company is SheaMoisture. According to Black Enterprise, the personal hair and skincare manufacturer announced it will launch its Social Justice Coalition Fund by providing $20,000 to five activists in order to support their social justice efforts. SheaMoisture CEO, Cara Sabin, expressed the fund’s mission in a statement released by the company. “Reinvesting in our own communities has always been our driving force. Now more than ever, it’s imperative for us to commit resources toward driving progress and address the traumas and injustices we face,” said Sabin. She continued, “We are having the hard conversations, while also ensuring that our community knows we are creating a safe space and a platform to drive change. SheaMoisture will continue to amplify the voices of our...