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Saweetie Hit The AFROTECH Music Stage As An Artist, But If She Returns, She Wants To Share Her Journey As A 'Mogul'

Everyone was tapped in during Saweetie’s performance at AFROTECH’s Official Music Stage on Nov. 4, 2023.

Samantha Dorisca

Nov 10, 2023

Saweetie's ICY Baby Foundation To Launch A Financial Literacy Program For Black And Brown Youth

Saweetie is dedicated to passing on knowledge to the next generation.

Ngozi Nwanji

Dec 13, 2022

How Rachel Jackson And YouTube Music’s Artist Partnerships Team Are Putting Rising Stars On The Map

In light of Black Music Month, we are spotlighting pioneers in the entertainment industry making waves. First up is Clark University alumna Rachel Jackson, who now serves on YouTube Music’s Artist Partnerships Team. Jackson’s journey started at an early age while dancing in the performance arts as a ballerina. The Atlanta native later developed a greater appreciation for music and continued to blossom while living in the Black Mecca. Jackson became immersed in its entertainment landscape, making her first splash while working as an intern at Ludacris’ Disturbing The Peace Records. Her resume only evolved after working as the director of A&R at Roc Nation Label before obtaining her current position as artist relations manager on YouTube Music’s Artist Partnerships Team.

Samantha Dorisca

Jun 10, 2022

How 27-Year-Old Maya Portorreal Went From Making $45K A Year To About $20K Per Month

One sensitive skin issue just led to the ultimate come-up for this entrepreneur! According to CNBC Make It, Maya Portorreal went from working in retail, averaging $45,000 per year, to raking in more than $350,000 for her jewelry line that was launched as a side hustle back in 2019. As someone who has always loved the way jewelry enhances an outfit or her overall appearance, Portorreal was saddened after realizing that certain things broke out her sensitive skin during her days as a retail assistant at Pierre Hardy, a luxury apparel brand in New York. “I have very sensitive skin,” she shared with CNBC Make It. “I can’t wear brass… I can’t really wear too much copper.” Fortunately (and unfortunately), her skin’s reaction to certain products led her to create Kitten Co. Jewelry.

Shanique Yates

Mar 31, 2022

Saweetie Adds First-Ever Global Culture Consultant Title To Her Resume To Champion Female Athletes

Saweetie is reminding female athletes that the ball is in their court! Rolling Stone reports the rapper and businesswoman just joined forces with Champion becoming its first-ever Global Culture Consultant. Already putting her new title to work, 12 female athletes in college will be featured in Champion’s “Get it Girl” campaign using Saweetie’s song to honor the collegiate stars. In addition, two-year name, image, and likeness deals (NIL) have been announced to empower the athletes. Now, selectees will become brand ambassadors, receive mentorship, and career development opportunities with Champion executives in sports, entertainment, media, and marketing. “We’re proud to name Saweetie as our first-ever Global Culture Consultant to help empower women to be their own Champion,” Vice President of Global Marketing for Champion John Shumate said, according to Rolling Stone. “Saweetie is an inspiration for self-expression and with her “Get It Girl” anthem, we want to unite all women with...

Samantha Dorisca

Mar 15, 2022

Saweetie To Teach A USC Course Where Students Can Tap In To The Power Of Branding & Marketing

It’s no question that if it’s one thing that Saweetie is going to do, she’s going to chase a bag. As previously reported by AfroTech, the certified hustler has consistently been on her grind racking up deals including her partnership with McDonald’s — making her the company’s first Black female musician to have a celebrity menu collaboration. Now, the booked and busy entrepreneur wants to help Gen Z build its own business acumen. On Dec. 10, Saweetie confirmed that she will be teaching a class at the University of Southern California (USC), her alma mater, iHeart Radio reports.

Ngozi Nwanji

Dec 14, 2021

Megan Thee Stallion Becomes A Popeyes Franchise Owner In Her Hottest Deal Yet

When Megan Thee Stallion isn’t being a superstar on stage, she’s signing a business deal and the latest just rung our favorite “H-Town Hottie” in as a franchise owner! Popeyes announced today their new extensive deal with the rapper, Adweek reports. The news comes in as Megan’s biggest deal so far in her career. Courtesy of CNW Group/Popeyes Louisiana Kitchen, Inc. “I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” said Megan Thee Stallion in a statement. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.” Megan becoming the fast-food chain’s newest franchise owner is unlike your typical restaurant-celebrity partnership. It also appears that the partnership won’t be short-term. “Popeyes one-of-a-kind...

Ngozi Nwanji

Oct 14, 2021

Exclusive: How Saweetie’s Social Media Savvy Helped Her Snag Her Own McDonald’s Meal

Saweetie has already been crowned the Hip-Hop content queen and now she’s plotting on the crown for best brand collaboration. After announcing her new out-of-the-box partnership with McDonald’s, on Aug. 9 the “ICY GRL” rapper finally unveiled the culmination of her teaming up with the fast-food chain to introduce “The Saweetie Meal” nationwide. This marks McDonald’s latest celebrity collaboration and its first-ever partnership with a female artist. AfroTech got the opportunity to hang out with Saweetie as she took over a Black woman-owned McDonald’s in Lynwood, CA to celebrate The Saweetie Meal’s release. Photo Courtesy of Stephanie Ogbogu / AfroTech What led Saweetie to this unusual, yet unique meeting of the minds? Three words — social media marketing. While other music artists took advantage of the break that quarantine gave them last year, Saweetie was hard at work pumping out skits and creative videos to keep her fans entertained and their minds off the unknown reality. Even...

Njera Perkins

Aug 10, 2021

How Saweetie's Net Worth Soared To $4M After Being A Broke College Student

“Can’t stop, won’t stop, get guap.” Ever since Saweetie spit that mantra at the beginning of her iconic “Icy Girl” Freestyle in 2017, the Bay Area rapper has been on a non-stop grind to the top. The question now is how much is  Saweetie’s net worth? Celebrity Net Worth estimates it to be $4 million. Saweetie’s Net Worth: The Come Up Saweetie, born Diamonté Quiava Valentin Harper, has mastered the art of collaborating. The Black and Filipino artist also knows how to make a buck, fostering partnerships in almost every industry there is from gaming, alcohol, clothing, and of course music. The 27-year-old’s grind started back in college. While earning a bachelor’s of communication from the University of Southern California (USC), she started the brand Money Makin’ Mamis and sold hats and t-shirts. “I like to get my weave, my nails, I like going shopping. I had to keep myself up,” she told USC’s student paper The Daily Trojan. “And how do you do that? With four jobs.” Saweetie’s Net...

Abriana Walton

May 7, 2021

Saweetie Hosts Inaugural 'Xbox Saweetie Bowl,' Raises $10K For Underserved Youth

Xbox continues its commitment to inclusive storytelling that supports Black gamers and culture creators like the “ICY GRL” herself, Saweetie! On Feb. 4, the gaming company announced its partnership with artist and entrepreneur, Saweetie, for the first-ever “Xbox Saweetie Bowl” gaming competition just ahead of Super Bowl Sunday. “Football is big in my family and this year’s festivities bring all of us together in support of a good cause,” said the “My Type” rapper. Last weekend, Saweetie served as the evening host and commentator at Snoop Dogg’s Inglewood gaming compound. Alongside the ICY hostess was professional gamer XSET JOKE who served as the game’s official advisor and coach. Photo Credit: Spazzz, courtesy of Team Saweetie. Snoop Dogg battled against NFL player Julian Edelman for a West Coast vs. East Coast Battle in an EA Sports Madden NFL 21 tournament on Xbox. Edelman may have walked away as the official 2021 Saweetie Bowl champion, but the real winners were the Snoop Youth...

Shanique Yates

Feb 5, 2021

Saweetie Taps in to New Partnership With Jack Daniel's and Launches 'Icy University'

Saweetie’s been on a tear lately. The “Tap In” rapper has been giving fans A-1 content from every angle. Her Instagram and TikTok is flooded with Birkin drip and funny videos, and her YouTube series “ The Icy Life ” is on season two, all while she prepares to release new music. However, she shows no signs of missing a bag as she recently announced a new partnership with Jack Daniel’s. According to The Source , Saweetie has collaborated with the whiskey brand for it’s “Flavors of Fall” campaign.  The joint venture will give the Icy Gang and Pretty Mob access to her single, “Back To The Streets,” through a live stream series, the article reports. In addition, the brand will promote Saweeties’s new signature cocktail, “Saweet & Sour.” “Shout out to Jack Daniel’s, my favorite whiskey brand, for allowing me to share my single in a special way and for helping me make a delicious custom cocktail,” she said. View this post on Instagram A post shared by @saweetie Even a casual witness to...

Niki McGloster

Oct 20, 2020