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Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales

Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA.

Mar 2, 2023

Cordae On Maintaining Integrity In Business: 'I’ve Turned Down Millions And Millions Of Dollars'

Cordae has announced his latest deal with PUMA. The DMV rapper describes the HI-LEVEL collection launch as a “full-circle moment.”

Feb 23, 2023

We Are Legends: PUMA Honors Diverse Creatives Through The Launch Of A New Platform Led By A Team Of Black Designers

PUMA is celebrating the power of Black excellence with a new platform that reminds us that we are legends. Led by a team of Black designers, the new storytelling and product development platform — We Are Legends — aims to champion the “new” in Black culture, versus just the rich history of the past. Courtesy of PUMA “The collection seeks to honor the Black creatives trailblazing influence on cultural progression around the globe and strives to empower and amplify the voices of our Black community—our legends,” a press release reads.

Sep 22, 2022

18-Year-Old Basketball Player And Rapper Flau'jae Johnson Inks Shoe Deal With Puma Before Making Her LSU Debut

Puma has brought on a new addition to its expansive roster of young, talented athletes. On Sept. 8, ESPN broke the news that basketball star and rapper Flau’jae Johnson inked a shoe deal with PUMA Hoops ahead of her freshman season at Louisiana State University (LSU).  

Sep 9, 2022

Jamaican Olympic Champion Elaine Thompson-Herah Departs From Nike To Sign With PUMA

Elaine Thompson-Herah has found a new home. On July 14, the fastest woman alive made the official announcement that she signed with PUMA.

Jul 18, 2022

18-Year-Old G League Ignite Player Scoot Henderson Signs Seven-Figure Endorsement Deal With Puma

Puma is on a hot streak of scouting talented young athletes. The Athletic reports that the company has inked a historic deal with Scoot Henderson — who previously made history when he became one of the youngest ever professional basketball players in the U.S. after signing to the NBA G League Ignite.

Jun 14, 2022

LaMelo Ball Launches MB1 Gaming, His Own Esports Brand In Partnership With One Up

LaMelo Ball is already off to a stellar year. The NBA Rookie of the Year and Charlotte Hornets Point Guard is launching an esports brand — MB1 Gaming — with the help of technology company One Up. The platform will support MB1 Gaming by providing the operating system and resources needed to thrive in the world of esports through the latest One Up OS platform. “We are excited to partner with stars like LaMelo in the creation of their own esports brands and communities through One Up’s turn-key technology platform,” One Up CEO Brandon Pitts said in a press release. “Many professional athletes are big gamers and are looking for unique ways to use their own gaming fandom to ignite and expand their fanbase. We are completely democratizing competitive esports, and providing gamers with the infrastructure to either compete and monetize their skills or launch their own esports business.”

Jan 26, 2022

Creative Director June Ambrose Spearheads Puma's First-Ever Women’s Basketball Collection

Women athletes and sports fans will soon be able to rock new PUMA gear, thanks to celebrity stylist and designer June Ambrose. While leading as the sportswear brand’s creative director for women’s basketball, Ambrose’s first PUMA collection will release on Dec. 1, Business Insider reports. The upcoming collection has 25 pieces, which will feature on-court and off-court footwear and apparel including jackets, leggings, hoodies and bags.   View this post on Instagram   A post shared by PUMA (@puma) “It goes from the court to the curbside,” Ambrose told Business Insider. “I’ve worked with the brand on redefining what it means to be stylish in sport. That’s been my goal, to bring style to sports.” As previously reported by AfroTech, the fashion icon snagged her role at Puma after Hip-Hop mogul Jay-Z introduced her to PUMA’s global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help elevate the brand by intertwining fashion. “The connection between style and sport is...

Nov 24, 2021

Puma Signs 17-Year-Old High School Basketball Player Mikey Williams In A Historic Endorsement Deal

Vertical Academy’s Mikey Williams recently landed a deal that could possibly open opportunities for the futures of high school basketball players. On Oct. 29, the 17-year-old — who is eligible for the 2024 NBA Draft — signed a multiyear footwear and apparel endorsement deal with Puma, making him the first American high school basketball player to sign a sneaker deal with a global footwear company, ESPN reports. The historic announcement was made on social media with a trailer of Williams titled, “Not Yet Rated.” The trailer is here. Welcome to the fam Mikey Williams @619PRESIDENTIAL 🐾 NOT. YET. RATED. — PUMA Basketball (@PUMAHoops) October 28, 2021 “I am excited to join the Puma family this early in my basketball journey,” Williams said. “Puma really understands how to mix hoops and culture, two things I am passionate about.” Along with being ranked as the 11th best prospect in his high school class by ESPN, Williams’ has over five million followers across...

Nov 1, 2021

Nipsey Hussle’s Marathon Clothing, PUMA Team Up For Newest Collaboration

The marathon continues with another brand collaboration. Nipsey Hussle’s prolific legacy continues to live on through his staple clothing brand, The Marathon Clothing, which just announced that it has once again joined forces with PUMA to unveil their latest collection. According to Hypebeast, the new collection — which includes a crisp PUMA Suede sneaker and a special t-shirt — was “crafted to represent Hussle’s enduring spirit and legacy.” The collection also features a plethora of gold foil embellishments of The Marathon Clothing’s logo as well as a tag explaining the brand’s lengthy mission statement and intention as a company.   View this post on Instagram   A post shared by The Marathon Clothing (@themarathonclothing) Two years since Hussle’s passing, The Marathon Clothing and PUMA have worked hard to keep his name alive with multiple capsule collections released in September 2019, February 2020 and September 2020, as reported by Hypebeast. Even before Hussle passed away, the...

May 6, 2021

PUMA Names Fashion Icon June Ambrose As Creative Director

Women’s Wear Daily reports that PUMA just snagged iconic celebrity stylist June Ambrose as their new creative director. A fashion icon, with 200 music videos and two decades of experience under her belt, Ambrose is responsible for some of hip hop’s most iconic looks. From Missy Elliott’s inflatable garbage bag suit in “The Rain (Supa Dupa Fly)” music video to Diddy’s shiny suit in “Mo Money, Mo Problems,” Ambrose has carved her own lane as an award-winning stylist, author, costume designer, and creative director. “There are very few people that indisputably shift culture. That is something June has done for over 25 years. Her pure energy and spirit come to life through her fashion and designs,” Jay-Z said, according to VOGUE. Because of Them We Can reports Jay-Z signed on as creative director of PUMA Hoops in 2018. His confidence in Ambrose’s talent and capabilities led the hip-hop mogul to introduce her to PUMA global director of brand marketing Adam Petrick and CEO Bjørn Gulden to...

Oct 12, 2020