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COVID-19 prompted millions of Americans to adopt new at-home practices to reduce the risks of contracting the disease. Do-it-yourself ( DIY ) routines have become a highly sought-after trend accelerated by COVID-19. About 41 percent of African American women relied less on professional hair services and became avid in-store beauty shoppers, Neilsen previously reported. African Americans attribute $1.2 trillion in consumer power, according to a 2018 report from Neilsen. The beauty industry has often been criticized for its absence of diversity with many Black individuals struggling to find quality products. Rising tension during the Black Lives Matter movement in conjunction with COVID-19 propelled many companies to diversify their products. Proctor and Gamble (P&G), one of the world’s largest advertisers, led efforts to advocate for change within the industry. P&G launched cultural campaigns shedding light on racial bias and challenged the beauty industry’s lack of attentiveness to...
This Black doctor is the scientist behind some of our favorite beauty brands! Dr. Maiysha Jones serves as a Senior Scientist and Senior Scientific Communications Manager for Olay Body and several other P&G personal care brands. While she has a true passion for contributing scientifically to the brands, Dr. Jones is also committed to the development of young professionals in the sciences who have a specific interest in the growth and development of women and underrepresented minorities. “Black women bring a unique perspective to the STEM fields, and our voices need to be among those making decisions about the direction of consumer product and technology development to help protect against marginalization,” Dr. Jones told AfroTech via email. Since middle school, Dr. Jones knew that she wanted to grow up to become a scientist, but it wasn’t until after her undergraduate studies that she wanted to do research that specifically served a purpose in people’s lives. From there, she had the...