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Beyoncé Expands Partnership With Peloton To Inspire HBCU Students On Their Fitness Journeys

Beyoncé will be blessing us yet again through her Peloton x Beyoncé Artist Series set to release Tuesday, Oct. 19. If “The Drunk In Love” singer is in the mix, you know everything will be on a bigger scale. The installment marks one of the most anticipated events produced by the world’s leading interactive brand since its inception in 2012. View this post on Instagram A post shared by Peloton (@onepeloton) The 72-hour fitness phenomenon will include 17 classes spanning three days with content streaming globally from Peloton Studios in London and New York. For the first time, Peloton will include classes in three languages — English, German and Spanish — to be more inclusive. According to a press release from PR Newswire, the upcoming series will dive into “the relationship between our inner and outer power, how we harness motivation and source our strength with inspiration from the world around us, and from within.” “The Beyoncé Artist Series allows you to mentally draw deeply from...

Samantha Dorisca

Oct 18, 2021

Lizzo Bets On The Billion-Dollar At-Home Fitness Industry With An Investment In Rowing Startup Hydrow

Lizzo’s latest business venture has led her to the billion-dollar fitness industry. In a funding round said to be around $200 million for rowing startup Hydrow, the pop star is listed as an investor, CNBC reports. Singer Justin Timberlake was also included in the round. As more gyms reopen and people continue to return, Hydrow aims to remain as a top contender for at-home fitness. According to CNBC, partial funding will go toward ensuring the company can “meet the anticipated demand this holiday season.” “This puts us in the same category as the other leaders in the fitness industry,” Founder and Chief Executive Bruce Smith said. “Until now, we might have been a little bit under the radar because people thought of us as a smaller company. But we’re actually very ambitious.” Hydrow offers on-demand rowing classes and other fitness classes including pilates and yoga. As the at-home fitness rivalry rises, the startup looks to capitalize on its individuality. It also notes its user base...

Ngozi Nwanji

Sep 21, 2021

Verzuz and Peloton Announce Partnership to Create Musical Competition Workouts

The Verzuz brand is strong and it’s growing even larger with its latest collaboration with online fitness platform Peloton. According to an exclusive from Variety, Verzuz’s musical streaming series and Peloton’s digital at-home workouts have formed the perfect partnership to bring together music and fitness through music-themed classes inspired by Verzuz-style playlists. Rolling Stone reports that “Peloton Verzuz” is an extension of Peloton’s Artist Series — a collection of themed workouts set to a specific artist’s catalog or new album. An early drafted press release shared with the outlet noted that the new partnership marks a celebration of “the iconic music of two legendary artists, in one friendly competition, across multiple disciplines.” Now, Peloton users will be able to enjoy their favorite artists’ music as it goes head-to-head in a song match-up that creates the ultimate musical fitness experience. According to an announcement from Peloton, the partnership is described as...

Njera Perkins

Mar 30, 2021

Peloton Says Yes to Partnership With Shonda Rhimes For Self-Care Classes

If you’ve been wondering whether to purchase a Peloton bike, Shonda Rhimes says yes. After teaming up with Beyoncé for an unprecedented partnership , the exercise equipment company has tapped Rhimes to create “Year of Yes,” an eight-week class collection, reports Forbes. This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form. — shonda rhimes (@shondarhimes) December 10, 2020 “This is happening. I asked and @onepeloton said YES. We’re giving you 8 weeks to say yes to your own self-care with special classes, different instructors, round table discussions. Just say YES. Yes to your body. Yes to beginning again. Yes to athleticism in every form,” Rhimes tweeted. “I want to end this year strong and start 2021 even stronger. Join me. You don’t...

Niki McGloster

Dec 11, 2020

Beyoncé Inks Multi-Year Partnership Deal With Fitness Platform Peloton to Honor HBCU Legacies

From music and culture to philanthropy and entrepreneurship, Beyoncé’s impact as one of the world’s biggest entertainers runs deep. The global superstar has announced that she has teamed up with Peloton, the world’s leading interactive fitness platform. According to a press release, the two have inked a unique, multi-year partnership deal rooted in the celebration of music — a central component of the Peloton class experience — and have also come up with pro-social initiatives to honor HBCUs across the U.S. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé shared in a statement . Unfortunately, this year’s Homecoming festivities are making virtual pivots due to the global pandemic. In response, Beyoncé and Peloton have created a series of themed workouts commemorating...

Njera Perkins

Nov 10, 2020

Peloton Is In Legal Trouble For Using Music Without Permission

Peleton, the in-home exercising equipment that hosts virtual classes for users, is now in big legal trouble. National Music Publishers’ Association (NMPA) members are suing the company for using artists’ music without permission. If Peloton loses the case, the company could be out of $150 million. “It is frankly unimaginable that a company of this size and sophistication would think it could exploit music in this way without the proper licenses for this long, and we look forward to getting music creators what they deserve,” NMPA President & CEO David Israelite said in a press release. Rihanna, Wiz Khalifa, Bruno Mars, Drake and dozens of more artists are named in the lawsuit, alleging copyright infringement. “While the fitness technology company has licensed with some of the music publishing industry, it has failed to do so with a significant number of publishers, leaving a great deal of income lost to songwriters,” Israelite said. Peloton gained popularity as it used video workouts...

Arriana McLymore

Mar 20, 2019