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Black Santa Gets Digitized Through NBA Superstar Baron Davis' Latest NFT Collection

Black Santa is here in digital form just in time for the holidays! Baron Davis Enterprises and have announced an exclusive non-fungible token (NFT) drop that is centered around Black Santa, the lead character and intellectual property (IP) created for the Davis’ multimedia content company, UWish. In a collection that will be released today (Dec. 17), the two-time NBA All-Star and entrepreneur is on a mission to give children a magical world of untold possibilities through the digitized character. “I believe that it is very important for Black children to see themselves accurately represented,” said Davis in an exclusive email interview with AfroTech. “In sports, it’s people of all cultures celebrating creativity, art, and entertainment. I want to be able to bridge that gap and tell the story behind Black Santa and find new Santas that represent the people who are in sports and the world.”

Dec 17, 2021