Right now, working in marketing is about finding ways to meet people where they are and engage them authentically. Millennials led the shift toward online shopping, digital activism and achieving work-life balance, while Gen Z is full of digital natives who can spot a grift from a mile away. Both generations value diversity and inclusivity and want to know brands’ stances on social issues To adapt to these new expectations, Kinesso’s Matterkind has implemented “ conscious marketing ” and launched Outcome Navigator (ON) — a suite of applications to help marketers navigate the changing landscape of the industry. Outcome Navigator’s offerings help focus marketing efforts on creating more thoughtful, respectful engagement with customers to achieve several key business outcomes vital to a marketing professional.

AfroTech talked to four women who are thriving in their tech careers at IPG-owned Kinesso and Matterkind and working to drive the companies forward in the areas of innovation and diversity. As important as it is to honor and learn from women who made history and enabled little girls to imagine new possibilities for their lives, we also need to make space for recognizing those who are doing big things right now in their areas of influence. Here are there stories. Renu Hooda, Global Chief Talent Officer, Kinesso, LLC Renu Hooda leads employee experiences across the globe at Acxiom, Kinesso and Matterkind. Her primary responsibility is ensuring that people leaders and employees embody the company values and have equitable employee experiences. Hooda started as an actuary with the company, then transitioned to the compensation team at IPG Corporate almost 15 years ago. She says her creativity is unlocked in her pursuit to make sure everyone has the same access to growth opportunities....

A common #NewYearNewMe goal is to take better care of ourselves so that our bodies and minds are fortified for the long haul of everyday life. We focus on things we can control, like exercising, clean eating or spending less time on social media. But we don’t always take into account the impact of situations we can’t completely control, like a messy breakup or a stressful project at work. While it’s possible to survive and even thrive during hard times, it’s much easier to do so when anchors in our lives are steady. That’s why Dr. Femi Olu-Lafe, SVP of Global Culture and Inclusion for Interpublic Group’s Acxiom , Kinesso and Matterkind , says the companies are prioritizing workplace wellness. Leaders at these three organizations, which collectively serve as the marketing intelligence spine of IPG, recognize the effect day-to-day experiences can have on our overall health. So they’re providing the tools and space to help employees establish or reclaim wellness. Dr. Olu-Lafe talked to...