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Lil Nas X

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Lil Nas X, Taco Bell Launch Ambition Accelerator Program For Underrepresented Young Changemakers

Did Lil Nas X and Taco Bell just team up to help young leaders change the world? Together, the Taco Bell Foundation and the Gen-Z superstar will launch the Ambition Accelerator, a program created to support young people as they work to make changes throughout their respective communities and the world.

Shanique Yates

May 5, 2022

How Lil Nas X Took The 'Old Town Road' To A $7M Net Worth

Lil Nas X is many things — but “paid” is on the top of that list. More than just a one-hit-wonder thanks to the success of “Old Town Road,” the man born Montero Hill in Atlanta, GA, has earned a massive fanbase alongside his massive controversy. The controversy with the rapper, of course, came when he partnered with Nike for the so-called “Satan Shoes” release. According to Forbes, the headline-courting rapper was intelligent enough to play on America’s deeply-ingrained prejudices as a marketing technique. At the height of the controversy, Lil Nas X claimed that he was facing a court date in regards to the shoes — and that he could end up in jail if things went a certain way in the proceedings. (He wasn’t, and he didn’t.) But while Nike later successfully sued the manufacturer of the shoes to cease production, it all worked out in the end for the “Call Me By Your Name” rapper. As it turned out, the controversy was all one big marketing technique — and one which paid off for him....

Amazon Music Names Industry Veteran Phylicia Fant As Head Of Music Industry Partnerships

Another day and another win for industry veteran Phylicia Fant! Amazon Music recently announced Fant will join the team as Head of Music Industry Partnerships. Under the newly created role, Phylicia Fant will be responsible for recognizing and managing strategic music partnerships in addition to cross-entertainment campaigns for the company, Variety reports. Fant will work at the company’s headquarters in Culver City and will report to the vice president of the music industry Ryan Redington. Prior to Fant being named the new Head of Music Industry Partnerships, she worked at Sony Music’s Columbia Records. During her time at the company, she worked alongside artists such as Lil Nas X, the Kid Laroi, Polo G, 24KGoldn, Joey Bada$$, Lil TJay, Leon Bridges, and Chloe X Halle. In addition, she also had a role at Warner Bros. Records for nearly eight years. She climbed her way to the top and worked alongside Prince, Andra Day, Jason Derulo, Gary Clark Jr., Drake’s OVO Sound, Gucci Mane,...

Samantha Dorisca

Mar 3, 2022

Yes, Digital Fashion Through AR & VR Is A Thing — Plus, It's Been Worn By Doja Cat, Lil Nas X & More

Time and time again it’s been clear that Black artists are often the trendsetters of the music industry. Just as fast as trends move, so does technology and these superstars are always one step ahead in the gear that they rock. One of the latest fads is digital fashion through augmented reality (AR) and virtual reality (VR) technology, according to Input.

Ngozi Nwanji

Jan 21, 2022

Lil Nas X, Cash App To Give Away $1M To Help Young People 'Take Control Of Their Financial Futures'

Lil Nas X is hoping to improve the financial futures of the youth through his partnership with Cash App. Earlier this month, the mobile payment service announced it would be catering to younger users, according to The Verge. Now, teens can create a Cash App account that allows them to send and receive money, among other features. It’s also worth noting that teens will need to have parental authorization before using the app along with certain parameters. To celebrate, Lil Nas X and Cash App will give $1 million to everyone ages 13 and up. “I’ve been on Cash App for years–and now it’s available to anyone 13+up!” Lil Nas X said in a tweet. “I know managing money as a teen can be tough & I’m thrilled more young people can take control of their financial futures w. @CashApp . We’re giving $1M to anyone 13+ so drop ur $cashtag + #CashApp13plus .” I’ve been on Cash App for years—and now it’s available to anyone 13+up! I know managing money as a teen can be tough & I’m thrilled more young...

Samantha Dorisca

Nov 24, 2021

Lil Nas X Went From Working At Taco Bell In High School To Being Appointed As Chief Impact Officer

Lil Nas X has become a creative force in pop culture, from his witty tweets to the innovative direction behind his music videos. The marketing mastermind is taking his talents to Taco Bell as the fast food chain’s first Chief Impact Officer (CIO), a position that was inaugurated specifically for Lil Nas X. What makes the partnership even better is the artist worked for Taco Bell as a high schooler in 2017 and has now transitioned into breathing new life into their brand. According to Taco Bell’s media release, the hitmaker’s CIO position scales across food, music and philanthropy. Taco Bell’s breakfast relaunch, in which he will assist with the new menu items, also coincides with the promotion of his highly anticipated debut album “Montero.” Along with food innovation, Lil Nas X’s partnership is with the Taco Bell Foundation’s Live Más Scholarship — a scholarship program that awards passionate student Taco Bell employees across the nation. “Lil Nas X knows the job, the experience...

Ngozi Nwanji

Aug 23, 2021

Lil Nas X Dethrones DaBaby As Spotify's Most-Streamed Male Rapper

Lil Nas X and his career continue to soar to new heights while DaBaby’s is currently spiraling. After getting thrown into DaBaby’s homophobic controversy last month, it looks like Lil Nas X will be getting the last word after dethroning his rival to become Spotify’s new most-streamed male rapper. The Grammy-winning rapper has reportedly amassed a total of 52,588,711 monthly listeners and counting, while DaBaby has 51,590,512, making him the most-streamed rap artist on the streaming giant as of this writing. Lil Nas X’s reaction to the news was pure astonishment after he tweeted out, “Wow this is insane. This is the most i’ve ever had in my career.” He went on to say, “thank u to everybody listening,” after quoting a fan account that reported the stats online. wow this is insane. this is the most i’ve ever had in my career. thank u to everybody listening. 🤍 https://t.co/JbCmp8QFN3 — NASARATI (@LilNasX) August 10, 2021 On top of that, the rapper’s latest single, “Industry Baby,” has...

Njera Perkins

Aug 12, 2021

Oprah, Kevin Hart to Deliver Virtual Commencement Speeches for Class of 2020

Facebook and Instagram are giving Class of 2020 graduates the best gift: a virtual commencement featuring Oprah Winfrey. On May 15, the streaming giants will present “ #Graduation 2020: Facebook and Instagram Celebrate the Class of 2020 ,” a multi-hour virtual event set to live stream on both platforms. Along with Winfrey, Lil Nas X, Simone Biles, and more are scheduled to share encouraging words. The online ceremony is a part of a week-long program to celebrate high school seniors and college graduates. Kicking off on May 11, students can expect a digital party, custom filters, superlatives, grad-specific Music Stickers (cue “Graduation” by Vitamin C!), and messages from deans and principals across the country. Although the recent school shutdowns and graduation cancellations have put a damper on students’ final year, Facebook and Instagram hope to make it memorable. Beginning at 11 a.m. PT/2 p.m. ET, the star-studded commencement will be featured on Facebook Watch, the Facebook...

Niki McGloster

Apr 29, 2020