Another day and another win for industry veteran Phylicia Fant!
Amazon Music recently announced Fant will join the team as Head of Music Industry Partnerships.
Under the newly created role, Phylicia Fant will be responsible for recognizing and managing strategic music partnerships in addition to cross-entertainment campaigns for the company, Variety reports. Fant will work at the company’s headquarters in Culver City and will report to the vice president of the music industry Ryan Redington.
Prior to Fant being named the new Head of Music Industry Partnerships, she worked at Sony Music’s Columbia Records. During her time at the company, she worked alongside artists such as Lil Nas X, the Kid Laroi, Polo G, 24KGoldn, Joey Bada$$, Lil TJay, Leon Bridges, and Chloe X Halle. In addition, she also had a role at Warner Bros. Records for nearly eight years. She climbed her way to the top and worked alongside Prince, Andra Day, Jason Derulo, Gary Clark Jr., Drake’s OVO Sound, Gucci Mane, Saweetie, and the list goes on.
Phylicia Fant's Track Record In Music Industry
Not only has Fant worked with industry giants, but she also paved her legacy by launching the Purple Agency in 2008. The public relations and marketing firm has tapped Swizz Beatz, Daniel Caesar, and Luis Fonsi as well as Coca-Cola, BET, HBO, Hennessy, Red Bull, and more.
In addition, Phylicia Fant has integrated activism into her work alongside artists. For example, she collaborated on the Bail Project for Lil Nas X’s “Industry Baby” music video, which raised funds to end cash bails.
“Music is not a monolith, so we must truly foster allyship across the spectrum in order to yield the best results,” Fant said, according to Variety.
As she rightfully deserves, Fant’s contributions have also been awarded over the years. She received the NAASC NY chapter “Rising Star Award” and was named as the “Sister’s Awards Alumnae Honoree” at the Los Angeles NAASC chapter. Plus, she received the HBCU Power Award and was also listed as a 2021 Empowered Women campaign honoree.