LeBron James continues to uplift the community that raised him.  

Traditional Black-owned barber shops are the cornerstone for all things sports related. From who’s the greatest player of all time to ideas about the next free agency move, sports fans of all kinds drop their opinions while waiting for that crisp line up. A consistent staple in these sports conversations is NBA superstar LeBron James. He has the people talking again, and this time, it’s about one of his off-court deals. James is the new partner with PepsiCo’s premium bottled water brand LIFEWTR.

Hearing LeBron James’ famous call for “Taco Tuesday” is like clockwork on his social channels. It’s a time that brings the taco lover and his family and friends together. For the next venture of the NBA star and his LeBron James Family Foundation (LJFF) , the same feel of communing over meals is set to be taken to families across his hometown of Akron, OH. View this post on Instagram A post shared by SportsCenter (@sportscenter) The Foundation and Old El Paso will be opening their first-ever restaurant, The Taco Shop by Old El Paso, according to a press release. The new dining venture is an extension of LJFF and Old El Paso’s ongoing partnership, where they’ve held taco Tuesday nights and donated meals for James’ I PROMISE School. The Taco Shop — located in LJFF’s House Three Thirty — will have a menu that features meals from Old El Paso and selections “inspired by taco dishes created in the James household.” “We are thrilled to continue our collaboration with LJFF and the House...