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Jackson State University

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Deion Sanders Helped Bring Around $185M In Advertising Value And Exposure Within About Six Months Of Becoming Coach

Now that Deion Sanders’ time with Jackson State University (JSU) has come to an end, let’s take a look at some of the impact and the numbers.

Shanique Yates

Dec 20, 2022

Charles Barkley To Donate $1M To Jackson State University — 'I Want To Show Them Some Love'

Charles Barkley is donating $1 million to Jackson State University, but that’s not all.

Samantha Dorisca

Dec 14, 2022

Deion Sanders Offered A $29.5M Deal, But Colorado Athletic Director Admits They 'Don’t Have the Money Yet’

Since his arrival in Jackson, MS, to coach the Jackson State University (JSU) Tiger football team, Deion Sanders has been making headlines regarding his coaching style, outspoken personality, and team success. From increasing funding around the sport’s program to recruiting five-star athletes, Sanders has more than shaken things up in the Mississippi Delta. Current students, alums, and football fans alike had high expectations and were fueled with excitement, knowing a living legend was taking on the reigns as the coach of Mississippi’s largest HBCU. The anticipation was fair, considering the wealth of athletic knowledge and influence Sanders would bring to the football program. Entering the NFL from Florida State University in 1989, Sanders played 14 seasons across five teams. As a cornerback, Sanders racked up 270 solo tackles, 53 interceptions, and 94 passes defended. He would go on to win two Super Bowl championships and be inducted into the 2011 Pro Football Hall of Fame class....

Josh Rodgers

Dec 5, 2022

Jackson State University Awarded $10K Grant To Support Adult Literacy In The Jackson Metro Area

It’s important now more than ever for communities to be empowered through education. With a commitment to supporting adult literacy, the Dollar General Literacy Foundation has awarded Jackson State University with funding for improvement.

Ngozi Nwanji

Jul 8, 2022

Ja Rule To Use A Portion Of Proceeds From His NFT Sales To Donate To HBCUs

Ja Rule will be giving back to Historically Black Colleges and Universities (HBCUs) with the help of non-fungible tokens (NFTs).

Samantha Dorisca

Jul 5, 2022

HBCU Graduate Joe N. Tatum Donates $50K To His Alma Mater's College Of Business

Jackson State University has just received a generous donation. According to a press release, attorney Joe N. Tatum donated $50,000 to his alma mater’s college of business. The gesture was to ensure more students can obtain life skills to thrive in the business arena.

Samantha Dorisca

Apr 25, 2022

History In The Making: Shedeur Sanders Becomes First HBCU Athlete To Sign NIL Deal With Gatorade

College students are making history, thanks to the changes to the name, image, and likeness (NIL) rules. Next up is Jackson State University (JSU) quarterback Shedeur Sanders, who becomes the first Historically Black College and University (HBCU) athlete to sign a multi-year deal with Gatorade. “It’s an honor to join the Gatorade Family and represent this historic moment for HBCU athletes,” said Shedeur Sanders, according to a press release sent to AfroTech. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.” Shedeur Sanders can celebrate being a new signee alongside other accomplishments, which include becoming the first HBCU athlete to win the Jerry Rice Award. More recently, the 19-year-old star was named Freshman of the Year at the Southwestern Athletic Conference. “As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,”...

Samantha Dorisca

Jan 27, 2022

Deion Sanders' Son Shedeur Sanders Is Now The Youngest Athlete Ambassador For Beats By Dre

Beats by Dre (Beats) is the latest company to tap into the wave of college athletes who are now able to benefit from their name, image, and likeness (NIL). The move by the National Collegiate Athletic Association (NCAA) to allow student-athletes to gain profit and exposure thanks to the new NIL rule may have been the best thing to happen to both companies and athletes since sliced bread! In an announcement on Wednesday, Beats announced that Jackson State University quarterback Shedeur Sanders has been tapped as the brand’s latest ambassador. Not only is he the first college athlete to hop on the Beats’ talent roster, but he is also the company’s youngest ambassador at just 19-years-old. Sanders first made headlines when he followed in the footsteps of his father when he decided that he would attend a Historically Black College and University (HBCU) over the many high-profile schools who had the young athlete on their radar for quite some time.   View this post on Instagram   A post...

Shanique Yates

Sep 2, 2021