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Last year marked a pivotal moment in time for change and equality, specifically for Black communities. The happenings in the digital space and social media have shown us the importance of amplifying Black creators and influencers who are often overlooked. Now thanks to companies like Fanbytes, we’ll be able to break the cycle of underrepresentation in creative industries. According to AdWeek, the London-based influencer marketer agency — launched by CEO and founder Timothy Armoo in 2017 — was created to help big brands discover new interactive ways to engage with Gen Z audiences around the world. With initiatives like the Fanbytes Impact Fund, the goal for Fanbytes is to now help Black-owned businesses get the funding they need as well as help Black creators gain more visibility in mainstream spaces. “What happened with George Floyd, it made me realize even more that I had this platform and I had a responsibility to do something,” Armoo told the outlet. “And I didn’t want to just do...
Black influencers are really getting that bag online, and this new report has the statistics to back that up. The community of Black influencers has been growing tremendously in the past few years and so has the money. Orlando, Florida-based IZEA Worldwide, an influencer marketing technology, data and services provider for leading brands, recently published a report detailing the earnings equality among social media influencers. The second annual State of Influencer Equality report analyzes influencer earnings from data that IZEA collected between 2015 to 2020. “We are delighted to see the increase in pay for African American influencers within the IZEA ecosystem this year in-particular,” said IZEA Founder and CEO Ted Murphy in a statement. “Brands are consciously making the decision to include more people of color in their campaigns, and that commitment is reflected in our marketplace data.” The data shared in the State of Influencer Equality report is comprised of negotiated rates...
Influencer marketing has increased in popularity over recent years. More and more brands are leveraging social media influencers to connect with their audience and gain their trust. If you’re looking to become a social media influencer, you’ve made a great step in the right direction to growing your following. Follow this step-by-step process to become the next big influencer in your niche. HOW TO BECOME A SOCIAL MEDIA INFLUENCER: A QUICK GUIDE 1. CHOOSE YOUR PLATFORM If you want to attract a large audience, it’s best to focus on 1-2 social media platforms. After you’ve chosen your channels, the next thing to do is optimize your profiles by switching to a business account, creating an engaging bio, and adding a profile picture. 2. GET TO KNOW YOUR AUDIENCE Before you start posting on your social media platforms, it’s important to know your audience. Figure out what type of content they like to see from influencers. To do this, look at your current follower base to learn about their...
Influencer marketing is a huge business, and for some talented social media gurus, it’s their main source of income. However, with the recent coronavirus pandemic causing a domino effect of economic and social issues, this lucrative marketing method is taking a major hit. According to Business Insider , brand integrations and campaigns are coming to a screeching halt. The U.S. recently enforced a European travel ban to help stop the spread of coronavirus, also known as COVID-19. It’s a new strategy that directly affects Instagram travel bloggers. “I think a lot of people in the travel industry are holding their breath,” said travel blogger Oneika Raymond. “Companies are reluctant to take on anything new and therefore that is impacting the income of creators.” Paid trips and brand deals with luggage companies are postponed due to the severity of the deadly virus. “We aren’t wanting to travel much as we don’t want to set a bad example and be worsening the issue by thinking it’s OK to...