Last year marked a pivotal moment in time for change and equality, specifically for Black communities. The happenings in the digital space and social media have shown us the importance of amplifying Black creators and influencers who are often overlooked. Now thanks to companies like Fanbytes, we’ll be able to break the cycle of underrepresentation in creative industries. According to AdWeek, the London-based influencer marketer agency — launched by CEO and founder Timothy Armoo in 2017 — was created to help big brands discover new interactive ways to engage with Gen Z audiences around the world. With initiatives like the Fanbytes Impact Fund, the goal for Fanbytes is to now help Black-owned businesses get the funding they need as well as help Black creators gain more visibility in mainstream spaces. “What happened with George Floyd, it made me realize even more that I had this platform and I had a responsibility to do something,” Armoo told the outlet. “And I didn’t want to just do...

Influencer marketing has increased in popularity over recent years. More and more brands are leveraging social media influencers to connect with their audience and gain their trust. If you’re looking to become a social media influencer, you’ve made a great step in the right direction to growing your following. Follow this step-by-step process to become the next big influencer in your niche. HOW TO BECOME A SOCIAL MEDIA INFLUENCER: A QUICK GUIDE 1. CHOOSE YOUR PLATFORM If you want to attract a large audience, it’s best to focus on 1-2 social media platforms.  After you’ve chosen your channels, the next thing to do is optimize your profiles by switching to a business account, creating an engaging bio, and adding a profile picture. 2. GET TO KNOW YOUR AUDIENCE Before you start posting on your social media platforms, it’s important to know your audience. Figure out what type of content they like to see from influencers. To do this, look at your current follower base to learn about their...