Snapchat's PR Firm Sues Influencer For Failure To Promote Spectacles
Photo Credit: AfroTech

Snapchat's PR Firm Sues Influencer For Failure To Promote Spectacles

Snapchat’s public relations firm is suing Grown-ish actor Luka Sabbat for failing to promote Snap’s Spectacles with Instagram posts of himself wearing the camera sunglasses.

The 20-year-old influencer—who has amassed 1.4 million followers on the platform—was paid $45,000 upon signing the agreement that was worth $60,000 total, according to the complaint filed in the Supreme Court of New York on Tuesday.

Sabbat signed an influencer marketing deal in September and was supposed to create four “unique” Instagram posts: one Instagram feed post and three Instagram Story posts of him sporting the Spectacles. The deal also included him being photographed wearing them in New York, Paris, and Milan during Fashion Week, according to the suit.

The suit alleges Sabbat only posted once to his Instagram feed and Story, and failed to be photographed wearing the product in public.

The firm—PR Consulting, Inc.—is suing Sabbat for the $45,000 paid upfront, plus an additional $45,000 in damages.

Snapchat launched Spectacles 2 in September after it only sold 220,000 of version 1 released last April, according to Tech Crunch. Version 2 of the camera glasses contain the same features, with improved hardware that make the Spectacles appear more like traditional sunglasses.

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