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Beachbody's Shift Towards Profitable Growth May Raise Their Net Worth Far Beyond Their Current Market Cap Of $37 Million

If you’re a fitness nut, you’re likely already aware of the El Segundo, California-based multi-level marketing company Beachbody. The company, which operates a number of affiliate entities including Shakeology and Beachbar supplements, as well as Beachbody On Demand and MYXfitness live-coaching has recently announced a major shift in their business model. The company’s new approach sees them moving full-steam ahead towards profitable growth , as they eschew their MLM framework for a more streamlined single-level affiliate program, in a bid to appeal directly to their highest-spending consumers. Essentially, this cuts out the middle man, and allows those interested in taking video courses or purchasing supplements to meet their corporate supplier right at the source. Given that the company is projected to experience exponential growth with their new streamlined approach, it only makes sense to examine Beachbody’s history, current net worth, and plan for the future. This should give...

Oct 3, 2024