As the uniform for creative superheroes, the nine-piece apparel collection provides consumers with a sleek look that, in a way, mirrors the same look of Microsoft, but with an edge.

“While designing this collection I pulled most of my inspiration from normcore; an aesthetic that balances substance with style,” he continued. “Normcore derives from a subculture that went directly against the traditional rules of fashion, which is often seen as pretentious to those who don’t subscribe to what is known as high fashion or couture culture. While Normcore is highly recognized now, I realized that I’ve resonated with this culture for many years before it was given its flowers. Since I’ve always had a busy lifestyle, I always found myself looking for ease in my clothing options while still heavily laying into self-expression. To me, that is at the core of who Microsoft is, so I created a collection to celebrate that.”

Each piece of the collection tells its own story and is unisex, made with everyone in mind.

“When designing, I needed to create pieces that resonated with culture while still allowing room for self-expression,” Mathieu explained. “I want anyone wearing the collection to feel like they are a part of a moment in history.”

Gavin Mathieu

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