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Flo Rida

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Flo Rida To Launch Energy Drink Following $82M Victory Against Celsius

We’ve heard the phrase , “if you can’t beat them join them.” However, that doesn’t apply to Flo Rida.

Samantha Dorisca

Mar 13, 2023

50 Cent Made An Estimated $100M From His Vitaminwater Deal  — And It Paved The Way For Artists Like Flo Rida

50 Cent’s famous Vitaminwater deal changed the course of Hip-Hop partnerships forever, and it continues to be the blueprint for artists today.

Shanique Yates

Jan 20, 2023

Flo Rida Makes Statement After $82M Win In Lawsuit Against Celsius: 'God Is Good, In Jesus' Name'

As the saints (and Flo Rida) say, “God is good, in Jesus’ name.” Tramar Dillard, more commonly known as Flo Rida, celebrated a significant victory after a court ruling.

Samantha Dorisca

Jan 18, 2023

Flo Rida Accuses Celsius Of Withholding Bonuses And Stock Options After Helping To Popularize The Brand

Flo Rida is reportedly taking popular drink company Celsius to court. According to Insider, the rapper, born Tramar Dillard, filed his initial lawsuit against Celsius in 2021, citing that they breached their 2014 contract.

Shanique Yates

Jan 9, 2023

Flo Rida Is Still In The Business Of Making Millions Nearly 15 Years After His Hit Single 'Low'

As hard as it is to believe, “Low” by Flo Rida is nearly 15-years-old. Released in 2007, the song was an international hit for the Florida-born rapper, and actually broke the record for digital sales at the time of its release. Today, the man born Tramar Lacel Dillard may be best known for his more “family-friendly” version of pop-rap than something, say, that Nas or Tupac would release. But that doesn’t mean his moves haven’t paid off. In fact, according to Celebrity Net Worth, Flo Rida has a net worth of $30 million — more than most rappers of the early 21st century have, that’s for sure. And the “Club Can’t Handle Me” rapper continues to make boss moves in 2021 and beyond. From investing in commercial real estate to endorsing energy drinks — and even performing at Eurovision! — Flo Rida continues to prove he’s still relevant, even if his songs aren’t as popular on American radio as it once was. Ultimately, it’s not about who’s the most popular — it’s about who’s the most paid,...

Flo Rida Helps VG Vodka Become First Black-Owned Vodka Brand to Be Distributed Nationally in the U.S.

Earlier this year, Tramar Dillard — also known as platinum-selling Grammy-nominated artist Flo Rida — announced a partnership with Victor G. Harvey Sr. to create South Florida’s largest craft vodka brand, Victor George Vodka (VG Vodka). Now, the two partners have officially kicked off the brand’s launch with several major retailers — including Hy-Vee, Total Wine, Trader Joe’s and Binny’s Beverage Depot. Thus, making VG Vodka the first Black-owned, ultra-premium vodka to be distributed nationally in the U.S., according to a news release. “We are extremely excited about our recent growth and the addition of new distribution and retail partners,” said CEO/Founder, Victor G. Harvey Sr., in a press statement. “This has given us the opportunity to expand our brand nationwide during a time when everyone can use a little hope.” A news release shares that Flo Rida was brought onto VG Vodka as an equity partner to help build brand awareness for the company and grow distribution both...

Njera Perkins

Dec 8, 2020