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eBay Taps Offset To Help Curate Exclusive Store That Rewards Sneakerheads For Sporting Their Kicks

If you’re a sneakerhead, you might want to listen up for this one. According to a press release, one of the oldest and most successful e-commerce websites known on the Internet has just launched a flagship store in Los Angeles that rewards avid sneaker wearers for sporting their kicks. As one of the places to go when on the hunt for both new and pre-owned sneakers, eBay now wants to reward people who not only purchase shoes from their new store but for leaving out with them on their feet. For the forthcoming holiday, the Wear ‘Em Out store will become home to some of the most exclusive, top-notch sneakers available to sneaker lovers outside of eBay’s normal online platform. “Most people can identify with that feeling of getting a new pair of shoes that you love so much, you just HAVE to wear them out of the store,” said Garry Thaniel, GM of Sneakers at eBay. “The Wear ‘Em Out Store celebrates a love of sneakers while acknowledging that sneakerheads are often balancing what they wear...

May 23, 2022

Two Brothers Create Sneaker NFTs Years After Quebec Court Of Appeal Sides With eBay In Case Of $98K Nikes

Canadian brothers Kevin and Thierry Mofo’s brand Soles of Justice is launching their first NFT sneaker minted on the Ethereum blockchain tied to high-end physical footwear. After Quebec’s Court of Appeal ruled in favor of eBay in 2012 to cancel the sale of their Nike Air Foamposite One Galaxy shoes that stood to earn $98,000 — Kevin and Thierry are now on a mission to raise awareness of user agreement policies on platforms. Soles of Justice is an initiative meant to ensure that digital creators, startups, and innovators are not stifled by the scale of eCommerce and Big Tech and spark conversations around its control over the digital ecosystems and infrastructures that now underpin our lives. The NFT sneaker can be redeemed for an identical pair of Nike Air Foamposite One Galaxy in size 10 purchased by Thierry, who lined up at a Montreal shoe store and waited 30 hours to buy the coveted sneakers. The brand hopes to release its first NFT collection authenticated with real-life limited...