‘Tis the szn to gift NFTs? The answer to that question is “yes” for rapper Ja Rule, who has decided to step away from the norm and adopt a new tradition this holiday by gifting his children non-fungible tokens (NFTs). “The kids are big now… I like to give them stuff that [is] more meaningful now in the financial world, and in the investment world… so I probably will give them some cool NFTs this Christmas and get them into the art world,” Ja Rule told Page Six. Ja Rule — who has three children with Aisha Murray — thinks the gesture will be worth it in the long term since the NFT space continues to take off. “I want to get my kids into the NFT space,” Rule said, according to the outlet. “I think I want to do that for them this Christmas ’cause it’s cool and different. It is an investment, stuff that they can have to watch and grow with them as they are getting older because it’s gonna be a great investment.” Ja Rule celebrated his first Christmas around the age of 12, according to...

Black households contributed $835 billion in consumer expenditures in 2019 alone and the combined spending of these households has increased by five percent annually over the last twenty years, according to reports. With the holiday season at our front door, the Black purchasing power is predicted to be at an all-time high. Although many companies will reap the benefits of the Black dollar, few are embracing representation in their products. Black Paper Party is on a mission to create more inclusive items for Black families to shop for this year. Founded in September 2020 by Madia Willis (chief executive officer), J’Aaron “Jae” Merchant (chief product designer) and Jasmine Hudson (chief merchandising officer), the trio reckoned Black families were underrepresented each holiday. Combining their love for the culture with 25 years of experience in retail, product development, and creative design, they knew it was time to create products that were reflective of the Diaspora. “ Having...