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Ciara Invests In Ten To One Rum, Becomes Co-Owner Alongside Trinidad-Born Founder Marc Farrell

One thing about Ciara Princess Wilson? She’s going to forever reign as a hardworking multi-hyphenate entertainer. It seems as though AfroTech has been reporting on the serial entrepreneur’s business moves all year — from launching her clothing line — LITA — earlier this year to her multiple business ventures under The House of LR&C with her husband Russell Wilson. Plus, with her latest partnership, she’s continuing to be a business mogul in the making. Forbes reports that Ciara has recently joined Ten To One Rum’s founder and CEO Marc Farrell as an investor, co-owner and director for the brand. “When I get a chance to do things and projects like this, I’m pretty involved,” Ciara told Forbes. “I look a step before the actual product to work with really great business partners. For me all the boxes were checked. This is a space that not too many women occupy, and I saw a tremendous opportunity as an entrepreneur, and as a woman of color.” Ciara’s new roles for Ten To One Rum entails...

Ngozi Nwanji

Oct 4, 2021

Michael B. Jordan To Rename 'J'Ouvert' Rum Brand Following Cultural Appropriation Claims

Michael B. Jordan has broken his silence. The “Creed” actor recently faced backlash after the announcement of his new rum brand J’Ouvert caused controversy due to cultural appropriation claims. The name reportedly refers to both the Antillean Creole French term for “daybreak” and the annual festival held in Trinidad and Tobago, as well as other locations, to celebrate Caribbean culture and commemorate the anticipation from slavery during Carnival. While many quickly began to direct blame at Michael B. Jordan, rapper Nicki Minaj, who is Trinidadian, took to Instagram to encourage the actor to make things right. “I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive — but now that you are aware, change the name & continue to flourish & prosper,” wrote Nicki Minaj.   View this post on Instagram   A post shared by Barbie (@nickiminaj) According to Trinidad and Tobago Newsday, Trinidad and Tobago Minister of Trade and Industry Paula Gopee-Scoon...

Shanique Yates

Jun 23, 2021