LeBron James seems to be shooting for the metaverse.

Laker’s Daily reports that the NBA superstar has filed four different trademarks, indicating his interest in the space. The move indicates that he will use his name and likeness for various non-fungible tokens (NFTs), tokens, and collectibles within the Web3 scope. 

Here’s how James is well on his way to building a long legacy outside of his sports endeavors.

LeBron James The Mogul

Per the application filed by James, the new trademarks include the following names: LeBron James, LeBron, King James, and Chosen1. He has plans to use them to sell branded merchandise in the metaverse that consists of “footwear, clothing, swimwear, headwear, bags, backpacks, sports equipment, sporting goods, toys, home furnishings, posters, trading cards, headphones, phones. Video games, watches, jewelry, accessories, and home decor.”

As previously reported by AfroTech, anything with the name LeBron James’ name on it is sure to be the cause for conversation and plays big into his estimated net worth of about $850 million. All of these accomplishments come at the age of 37, well before he hits the “over the hill”  status that comes with age 40.


King James In The Metaverse

Reports allege that James also aims to use the four trademarks “for downloadable digital assets such as NFTs, tokens, and collectibles. He also may plan to create his own virtual basketball courts alongside virtual footwear and clothing.

Currently, James is in his fourth year with the Los Angeles Lakers and quickly approaching his 20th year in the league.

While this move might seemingly feel like he’s one step closer to life outside of basketball, he has made it clear that he has no plans of leaving the league until he can play alongside his son, LeBron James, Jr., better known as Bronny James.