2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership. Today, POWERHANDZ — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings, Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings, Inc. and The Power to Give Foundation, a press release reports. Ball has been using POWERHANDZ’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success. “Training is my lifestyle. Using POWERHANDZ during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said in a statement. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create...

The mass call to support Black-owned businesses has seen a tremendous response from the public over the last year. This large spotlight has both attempted to boost American consumers’ morale and recognize how important Black entrepreneurs are to the economy. Above all, it’s not just important that we show our support to these businesses through the power of the internet, it’s also crucial that we amplify the Black founders — especially the Black women — behind these brands. According to the 2019 State Of Women Owned Businesses Report, it found that Black women-owned businesses earned an average revenue of $24,000 per firm vs. women-owned businesses overall that pulled in $142,900 — pointing out that the disparity gap between Black women-owned businesses and all women-owned businesses’ average revenue is the largest out of any minority. Many Black women founders have established successful brands because of their moving origin stories and impactful brand missions. It is now our job...