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Jimmy Butler's Famous $20 Coffee Goes Official As He Ventures Into The Billion-Dollar Industry

What started off as a playful exchange of selling cups of coffee for $20 has led to Jimmy Butler pursuing his passion to launch a coffee brand of his own in an industry valued at $465.9 billion in 2020, according to the Global Coffee Market. As the National Basketball Association (NBA) headed to the bubble in Orlando, FL in 2020, Butler was disappointed at the lack of coffee options available. Looking to resolve his coffee cravings, Butler crafted his own “Big Face Coffee.” So apparently Jimmy Butler wasn't kidding about the up-charge for the use of his French Press at Disney. (From Meyers Leonard's Twitter): — Ira Winderman (@IraHeatBeat) August 15, 2020 “The reasoning behind [the name Big Face Coffee] was when we first got into the Bubble during the pandemic, I remember opening up our per diem and it was like $2,080 in there. Basically 20 $100 bills and four $20 bills,” Jimmy Butler told People. He continued: “So I’m thinking, okay, if I charge $20 for a...

Samantha Dorisca

Oct 5, 2021