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Baby Phat
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In the era of tall tees, extra baggy and low-rise jeans, boots with the fur, and plastic/rubber clothing (who can forget the outfit Marques Houston wore to the 2004 MTV Movie Awards) — Baby Phat was one of the coveted brands all the girls wanted to wear. Kimora Lee Simmons is the creative mind behind that brand, and her influence remains today. Although many people’s introduction to Lee Simmons is through her ex-husband, she has more than created space for herself in the fashion and media industries. Born in St. Louis, MO, the Black and Japanese businesswoman started her career as a model at age 13. She would go on to be featured in shows for luxury designers like Fendi, Valentino, and Yves Saint Laurent. Lee Simmons’ modeling chops would eventually land her a role as a judge on Tyra Bank’s competition show, “America’s Next Top Model.” However, her appearance on that platform would not be the end of her television career. Kimora Lee Simmons has been seen in roles across several...
Kimora Lee Simmons has been setting her girls up for success for decades through her lifestyle label, Baby Phat, established in 1999. Her daughters, Ming and Aoki Lee grew up with a behind-the-scenes look often appearing in campaigns for the brand. As young women, they will now join Simmons as the faces and brains of Baby Phat Beauty, a partnership they’ve inked with HatchBeauty Brands, according to Yahoo News. It’s been 20 years since Simmons created Baby Phat and since relaunching the label, she’s collaborated with Forever 21 and Foot Locker. Now setting her sights on beauty, Simmons is no stranger to the category as the owner of Pellequr, a Korean spa located in Beverly Hills, plus her previous beauty releases. Her latest move will now allow her to merge her existing fanbase with a new generation, Generation Z, which her daughters will help to represent. “The girls grew up on the runway,” Kimora said, according to Yahoo News. “Ming currently attends New York University, while...