Building a business empire off of just being yourself is a major flex. And Tabitha Brown is making it look easy, honey.
Last year, when AfroTech spoke exclusively with the entrepreneur and vegan food influencer, she shared that her agent told her not to record anything for social media in order to be taken seriously in Hollywood. Thankfully, Brown made her own choice to follow the digital route.
For those who may believe that her stardom started on TikTok, it actually started from her Facebook reaction video to Whole Foods’ TTLA sandwich.
The video garnered a million views in a week on the social media giant and even led to her becoming the market’s plant-based ambassador.
Ever since recording the viral sensation in her car, Brown has gone on to organically dominate across all social media platforms including her nearly five million followers on TikTok. Her likeness as the “world’s favorite mom” has transformed into a rapidly growing list of ventures that AfroTech continues to keep up with.
Of course, “her business” is now our business. Let’s take a look at how she’s becoming a household name.
In 2021, Brown released “Feeding the Soul (Because It’s My Business): Finding Our Way to Joy, Love, and Freedom.” Her autobiography went on to become a No. 1 New York Times bestseller. Coming up, the author has her debut cookbook, “Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations,” on the way — which drops on Oct. 4.
Clothing And Decor Lines
In partnership with Target, Brown launched an apparel, swim, and accessories collection. The line received so much praise that the company expanded her line into decor and office products — candles, mugs, notebooks, she has it all.
Hair Care Line
Brown’s hair — better known as Donna — always has people buzzing. To help out her fellow naturalistas, she launched Donna’s Recipe — a vegan haircare line for healthy hair. The company aids in hair growth and retention.
As previously reported by AfroTech, Brown inked a partnership with McCormick for “Sunshine” — her very own all-purpose seasoning.
What’s more, the Caribbean-inspired spice is salt-free. After the limited-edition seasoning sold out in 39 minutes in 2021, the vegan TikTok star’s seasoning debuted at retailers this year.
To bring her love of vegan food to L.A., Brown announced she was opening her first restaurant. With the news, she became the co-owner of Kale My Name.
The popular restaurant establishment’s other location is in Chicago.
“I wanted a TV show — and, honestly, I just felt stuck,” Brown previously shared with AfroTech. “So, I prayed about it, and I said to God, ‘I will do whatever you want me to do.’”
Looks like Brown’s prayers were answered because she is going from TikTok to our TV screens. On Aug. 11, her new cooking competition, “It’s CompliPlated,” premieres on Food Network — making it the channel’s first vegan cooking show.
Additionally, the host is behind YouTube’s Original Series “Tab Time,” which is a motivational kids’ show.