Ahead of hanging up their jerseys, many pro athletes begin to create a plan for their lives outside of sports.

Whether it’s tapping into the VC space or following the entrepreneurial route, the mission for most is to continue building generational wealth once they decide to retire from their respective leagues. 

When the time comes for Kyrie Irving to part ways with the NBA, the star, his father, Drederick Irving, and stepmother, agent, and CEO of A11Even Sports, Shetellia Riley Irving, have already carved out the next step on his career path.

In an interview with the “Earn Your Leisure” podcast, Shetellia provided a look into her journey as a Black woman agent in a male-dominated space.

As previously reported by AFROTECH, in 2022, it was announced that she was Irving’s agent — reportedly making her the only Black female agent representing an active NBA player at the time.

It appears she was only getting started.

During the interview, she shared that she plans to continue getting her feet wet in the industry. In the next two to three years, the goal is to bring on new clients and manage $1 billion in deals.

Shetellia also shared that she and Irving’s father, who is the chief financial officer on A11Even Sports, plan to pass the family business to Irving whenever he decides to retire from basketball.

“Once [Kyrie’s] done, the goal would be to pass it on to him,” Shetellia said on “Earn Your Leisure.” “I can retire, his dad can retire and we can run around and act like we’re 20-something years old. That’s the goal…because I think at some point [Kyrie] would have enough experience to really, really be an agent of change for players coming into the industry.”

In the same interview, Shetellia recalled advising Irving to not create an independent shoe brand after losing his Nike deal, as previously shared by AFROTECH.

“We took the time to figure out what we really wanted in a shoe deal…It was creativity, price point, quality products and a host of other things,” she said. “When we started to have the conversations with ANTA and a few other companies, it was really about us creating our own contract because we didn’t want something that was really a traditional contract where it was like you just get royalties, base commission and then you walk away.”

She continued, “We wanted something that had a lot more ownership for us because we knew that once we put [Kyrie] in the lab, we knew what he was gonna create at the end of the day. We wanted something that gave us real equity.”