To ensure bias is removed from skincare product development, Revea has raised $6 million in funding.

According to a press release, the Seed II round was led by Alpha Edison. In addition, Ulta Beauty, WaldenCast Ventures, GISEV, Verlinvest, Kathaka, and Stanford Co-Chair Musculoskeletal Imaging also participated in the round.

“Ulta Beauty was founded to disrupt the status quo and today, we remain focused on doing just that across every touchpoint – with greater personalization than ever before,” said chief digital officer at Ulta Beauty Prama Bhatt, according to a press release. “We are thrilled to support Revea as they continue to disrupt and deliver unique, personalized skincare solutions.”

Revea Is On A Mission To Remove Bias In Skincare

Revea is on a mission to revolutionize the skincare experience through Hyperspectral Imaging and Artificial Intelligence (AI).

The San Francisco-based company is behind Precision Skincare which creates solutions on the premise of refined diagnostics by keeping one’s biology at the forefront.

Already, Revea has distinguished 3,000 skin profiles to help customers obtain what will best meet their skincare needs while eliminating the waste of mass manufacturing. Revea’s science & data-led model aims to remove bias and their efforts will continue thanks to new funding.

“It’s no secret that historically skincare product development was not representative. It was based on small, non-representative data sets and limited supply chains that could never reflect or serve the diversity of our world. Revea set out to change that –to make skincare without bias. For the last three years, we have been building the data and technology platform to do just that. Now we are extending that technology even further using Hyperspectral Imaging and AI to bring our lab experience to the mobile phone,” Revea Founder Chaz Giles wrote in an email interview with AfroTech.

How The New Funding Will Advance Revea's Efforts In Skincare

Revea’s recent backing will support the scale of its mobile experience, which is currently in its private beta stage, and will expand the company’s reach to customers located outside of the San Francisco. In addition, the funding will support on-demand manufacturing capability and grow Revea’s team.

“We will begin to open our mobile Precision Skincare experience this summer. Our focus is making precision skincare accessible to all consumers in the US and then globally. Though we are not quite ready to announce them publicly, we have several great scientific and commercial partnerships that will continue to bring us closer to our mission of making skincare work for the diversity of our world,” Giles wrote to AfroTech.