Ulta Beauty has reiterated its commitment to investing in Black-owned beauty brands.

Not only has the beauty retail giant announced Tracee Ellis Ross as its new Diversity and Inclusion Advisor, but it will also invest $25 million into providing more access to the industry for BIPOC brands along with more shelf space for Black-owned brands.

In her new role, Ross will provide insight and counsel while driving accountability to Ulta Beauty with a primary focus on diverse leadership development, BIPOC brand development, and supplier diversity.

“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said the “Black-ish” star in a press statement. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”

Inclusive branding within marketing campaigns is another commitment Ulta promises to uphold.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity,” said Ulta Beauty CEO Mary Dillon in a statement. “We have mapped these commitments to impact every facet of our work. We look forward to sharing more as we continue on this journey with steadfast commitment from our teams and our newly established advisory Tracee Ellis Ross, who brings passion, experience, and perspective to this important work.”

The company also introduced MUSE, a commitment to “Magnify, Uplift, Support and Empower” Black individuals, in particular, throughout the beauty industry.


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Dig further into the company’s commitment to inclusion and diversity by clicking here.