McDonald’s Sprite sending people into sensory overload has been an ongoing joke on social media. Now, the fast-food company has turned the comedic posts into a new anthem.
A New McDonald's Tune
“Our fans said it first – there’s just something special about Sprite from McDonald’s,” the press release states. “They’ve called it crispy, crunchy, and even electric… but there’s one comparison we keep hearing on repeat: static. And now, that first-sip feeling has an anthem that sounds as good as it tastes.”
The Creative Behind The Beat
Inspired by Sprite, Tisakorean produced the beat for the track. The press release notes that “the track includes a sampling of the sound of static over a hip-hop flow with a unique hook for the fan-favorite beverage: ‘Can I take a sip?!'”
The “Making of the Beat” video was produced by fashion and Hip-Hop video director Carmelo Varela, who has worked with the likes of Bad Bunny and J Balvin.
With nearly 600,000 followers on TikTok, Tisakorean is a rapper, dancer, DJ, and producer who is known for his viral Texas dance rap videos. The artist was behind the 2018 breakout single “Dip (#TheWoah),” which has gone viral on TikTok.
“My go-to drink at McDonald’s has always been Sprite – it gives you that electrifying taste that reminds you of static, which is why I was so excited when they came to me to create this track,” said Tisakorean, according to the press release. “I wanted the Static beat to give people that same feeling and use actual static sounds all throughout the track. Lately, I’ve been inspired by the 2000s, so I used 909 kickdrums to hype up that electric, snappy type of feel.”
The track — “Static” — is set to release on Aug. 30 on TikTok and Instagram.