Mariah Carey is well on her way to taking over the liqueur game.
Taking Her Talents Internationally
According to a press release, the legendary songstress is expanding her Black Irish Cream Liqueur products to both South America and the Caribbean by the spring of this year.
Previously only available in the U.S., it will be the brand’s first glimpse into international distribution.
“I am ecstatic to extend the reach of my cream-liqueur Black Irish to South America and the Caribbean,” said Carey in an official press statement. “My fans there have supported and given so much to me, so of course I wanted to create an opportunity for them to enjoy this delicious liqueur!”
Black Irish Cream Liqueur
Launched in August 2021, Carey’s Black Irish Liqueur took two years to develop and is a nod to her heritage, stemming straight from Ireland with aged Irish whiskey and dairy coming directly from farms in the country, the press release details. Hence, creating a rich, decadent taste made to be delighted whenever the mood strikes.
“I wanted to create something that embodies the holidays and gives everyone a reason to celebrate year-round, and I really think we have done that with Black Irish,” she said when the product first hit shelves, per PEOPLE.
Currently, Black Irish is distributed in 48 U.S. states, and the brand has plans to release its full portfolio of flavors including original, salted caramel, and white chocolate.
Set to kick off with locations in Mexico, Brazil, and the Bahamas, more markets for the liqueur will appear shortly after.
A Certified Hitmaker
Despite this being her entryway into the spirits industry, Carey is no stranger to having a business mindset.
As previously reported by AfroTech, the “All I Want For Christmas” crooner revealed that she owns the rights to all of her master recordings, which could very well be the reason that the smash holiday hit increased her net worth by $60 million from 1994 to 2016.