Over the past several years, Druski has been an internet sensation. The influencer and actor’s popularity has grown from his comedic skits including his Coulda Been Records “auditions.”
Earlier this year, he even transformed his social media presence into a full-blown headlining comedy tour, “Coulda Woulda Shoulda,” in the U.S. The debut tour kicked off in March 2023 in Richmond, VA, and stopped at a total of 30 venues.
View this post on Instagram
“It’s a dream come true to headline my own comedy tour,” Druski shared in a news release. “I’ve been fortunate to tour alongside several of the biggest musicians in the world and get valuable experience, but now I’m ready to take the next step in my career. I’m coming off my most successful year in comedy and it’s time to show the world my growth as an entertainer.”
Along with having his own tour, Druski has starred in commercials for big-name companies including Beats By Dre, Bud Light Seltzer, Call of Duty, AT&T, KFC, Google Pixel, and more, per Complex.
Druski’s social media fame is not only showing up in his follower count but also in dollars. On Sept. 26, the 29-year-old was announced as one of Forbes’ top creators of 2023, ranking at No. 20. According to the outlet, his earnings came in at $10 million.
While Druski has built success from his social media platforms, he shared with the outlet more about his humble beginnings within the social media world.
“I was sitting at my mom’s house, broke, about 23 years old using her furniture in the living room as my set,” Druski said. “I just was using what I had, and it worked out for me. I think social media during the pandemic was a big time because nobody was going outside or doing anything. A lot of people were tuned in to everything I was doing on social media.”
Since rising in popularity, Druski has caught the attention of stars such as Drake. In 2020, he made a cameo in the superstar’s “Laugh Now Cry Later” music video, which he says changed his life. What’s more, after revealing to the outlet that his “Coulda Woulda Shoulda” tour grossed $2.5 million, he also added that he has equity in hard seltzer company Happy Dad and has started working with Nike.
But being a top creator on social media doesn’t stop Druski from pursuing even more interests. He also has stepped into sports. As previously reported by AFROTECH, in August 2023, he signed his first client, Florida Gators star and future NFL Draft prospect Princely Umanmielen to 4Lifers Sports Agency.
“Launching 4Lifers Sports Agency allows me to combine my two passions – sports and entertainment,” Druski stated at the time. “Our team is committed to providing athletes with the resources, support, and marketing opportunities to grow on and off the field. The process begins today with Florida Gators star Princely Umanmielen’s addition to our family.”
Also, Druski is the co-owner of Fan Controlled Football’s Shoulda Been Stars.
