Kevin Hart's New Tequila Brand Will Donate A Portion Of Its Proceeds To Supporting Diverse Entrepreneurs
Photo Credit: Kevin Hart / Gran Coramino™

Kevin Hart's New Tequila Brand Will Donate A Portion Of Its Proceeds To Supporting Diverse Entrepreneurs

Kevin Hart may be ready to conquer a new industry.

According to a press release, the entertainer and businessman teamed up with tequila producer Juan Domingo Beckmann to launch a new tequila brand, Gran Coramino™.

The pair merged Beckmann’s knowledge of the tequila industry with Hart’s drive to produce top-quality tequila in hopes of creating community.  Now, the entrepreneurial venture, which was two years in the making, has led to a “perfectly smooth and uniquely balanced Reposado Cristalino tequila” made in the oldest distillery in Latin America.

Statement From Kevin Hart:

“Gran Coramino is about people coming together and building a community that everyone can be part of. As someone who loves tequila, I’ve spent the past two years working with Juan Domingo to create a brand and product of the highest possible quality that is accessible to my fans. Juan is an undisputed leader in the tequila industry and, like me, strives for excellence in everything he does. Together with Juan and my partner James Morrissey from Global Brand Equities, we decided on every aspect of this product from the ground up. I wanted something different in the market, to tell a story that hadn’t been told before for my fans, for my culture, and a generation who has never tasted a Cristalino before. It’s the best-kept secret in tequila.”

Statement From Juan Domingo Beckmann:

“Kevin is a proven leader and true tequila aficionado whose creativity, passion, and enthusiasm have driven him to unparalleled success in all of his endeavors. From day one, it was clear both Kevin and I share the same philosophy for producing tequila of the highest quality, entrepreneurial drive, and care for the people who make and enjoy tequila. Kevin has become part of our team here in Mexico and I could not think of a better partner to share this journey with, and to introduce Gran Coramino to a new global community of tequila drinkers.”

Gran Coramino Will Donate $1 From Every Bottle To Entrepreneurs and Small Businesses

Gran Coramino is already available and can be purchased on the company’s website, ReserveBar, and in stores across CA, IL, TX, GA, and NY.

For those outside these regions, be on standby as the brand is set to launch nationwide starting June 1. The tequila will be sold for a suggested retail price of $49.99.

What’s more, “Gran Coramino is proud to donate $1 from every bottle sold to support diverse entrepreneurs and small businesses, working with trusted partners in Mexico and the United States to help close wealth and opportunity gaps through cash grants and programs,” according to a press release.