Kevin Durant's Thirty Five Ventures Could Score Big After Investing In WHOOP, A Company Valued At $3.6B
Photo Credit: Taylor Hill

Kevin Durant's Thirty Five Ventures Could Score Big After Investing In WHOOP, A Company Valued At $3.6B

Kevin Durant’s investing power has reached a whole new level as his latest investment is setting him up for more success.

According to a report from Sportico, Durant’s investment vehicle, Thirty Five Ventures, participated in a $200 million Series F funding round for health tracking firm WHOOP, which has brought the company’s valuation to $3.6 billion. The new appraisal reportedly will result in a nearly 2,800% return for Durant and his investment firm, topping off yet another successful backing.

Sportico also reports that Durant first invested in the health tracking company back in 2017, and just a year later the firm was pegged at a valuation of $125 million. So to see that number now skyrocket to the billion-dollar club means an incredible payoff for the two-time NBA champ’s investment arm.

Since early last year, Durant has been busy capitalizing on his success off the court through the development of Thirty Five Ventures — which has made 39 investments to date, according to Crunchbase. In addition to financially-supporting several innovative companies, the investment firm has also been in the business of expanding its portfolio to include its sports media network, Boardroom.

The network was created in 2017 as a means to bring a fresh perspective to the realms of sports, business, lifestyle and culture. Since its inception, the platform has expanded its programming to launch podcasts, video series as well as other ventures.

Earlier this year, AfroTech reported that Boardroom was tapping into a new stream of content to further elevate its platform in the sports world. In addition to this, Variety reported that the network has also turned its focus toward other niche communities interested in trading cards as well as its ambassador program for college students interested in the sports business.

With Thirty Five Ventures at the helm of all the magic happening in the business space for Durant, there’s no telling what his next move will be.

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